Marketing

These days, online media has become one of the most widely used tools for lead generation. After all, leveraging this marketing instrument correctly can elevate the brand's visibility to the right consumers, boost customer loyalty, and improve the business's influence on its market. However, brands must make use of...

Most businesses often overlook the importance of marketing on LinkedIn despite the platform having many users. LinkedIn offers an excellent opportunity for businesses to increase their targeted ad campaigns and create brand awareness in general. Additionally, incorporating your LinkedIn marketing strategies with social media even makes the whole experience...

For businesses both big and small, developing an effective marketing strategy that would boost their growth and attract potential customers is vital to ensure a business’s long-term success and longevity. That is why businesses must always look towards establishing a marketing strategy or develop and improve their existing one...

Social media nowadays is not ranked by the quality of your posts, but it is ranked by the numbers on your profile. Back in the day, it used to be all about quality, but now it’s all about reach. So what is the best method to increase followers? The...

What is video marketing? Here is almost everything you will ever need to know about video marketing.Video marketing refers to the use of videos for promoting and marketing your products and services and for increasing engagement on your digital and social channels. It can be for educating the consumers and...

In general, Instagram Stories is probably the best feature that has ever been added to an app since its inception.  If earlier the people mostly "hung out" in the news feed, now stories have become the cornerstone.  Users publish more stories than regular posts themselves, and at the same...

It is a given fact that video has taken over as the most preferred type of online content. Video has gone on to become the most impactful channel for brand communication. With the growth of video sharing sites like YouTube and Vimeo, it has become easier for individual marketers...

In an email campaign, every single detail such as the layout, content, and visual elements impacts the email performance. The biggest impact is, however, that of the colors used in the email design. Colors can make or break your email design.Email marketers have been using colors to make their...

Did you know you can use different products to sell your brand? We’re not talking dull, boring products either! These are products which people will find stylish, fun and useful while being reminded of your brand every time. We call this smart marketing.Marketing companies around the world are always...

Advertising is more than just placing an advert on the media. Advertising involves more than marketing your business. It also includes strategic planning, production, creativity, and interactive marketing services. Advertising a business is a technical affair hence the need for contracting a full-service advertising agency. The success of your...