Marketing

What is video marketing? Here is almost everything you will ever need to know about video marketing.Video marketing refers to the use of videos for promoting and marketing your products and services and for increasing engagement on your digital and social channels. It can be for educating the consumers and...

In general, Instagram Stories is probably the best feature that has ever been added to an app since its inception.  If earlier the people mostly "hung out" in the news feed, now stories have become the cornerstone.  Users publish more stories than regular posts themselves, and at the same...

It is a given fact that video has taken over as the most preferred type of online content. Video has gone on to become the most impactful channel for brand communication. With the growth of video sharing sites like YouTube and Vimeo, it has become easier for individual marketers...

In an email campaign, every single detail such as the layout, content, and visual elements impacts the email performance. The biggest impact is, however, that of the colors used in the email design. Colors can make or break your email design.Email marketers have been using colors to make their...

Did you know you can use different products to sell your brand? We’re not talking dull, boring products either! These are products which people will find stylish, fun and useful while being reminded of your brand every time. We call this smart marketing.Marketing companies around the world are always...

Advertising is more than just placing an advert on the media. Advertising involves more than marketing your business. It also includes strategic planning, production, creativity, and interactive marketing services. Advertising a business is a technical affair hence the need for contracting a full-service advertising agency. The success of your...

Digital marketing, over the past decade or so, has emerged as one of the most important verticals for most, if not all, organizations. Digital marketing platforms serve a larger role in massive brand promotions. And consequently, over the last five years, we've seen a huge spurt in the number...

When it comes to raising the profile of your small business, there are various factors you need to consider. One of the things you have to do is make sure you market your business property, but for many small businesses, their budget can be a big stalling point. If...

To find success in the Shopify world, it is extremely important that your store is optimized. However, to have a steady stream of leads and business coming in, you’ll have to be on your toes always and have tools that allow you to achieve your objectives consistently. This company...

It takes a lot for a business to become successful. An organization does not just require good quality products and services but, instead, there are many other departments in which an organization would have to establish its expertise if it wants to achieve success and greater profits. One such...