Consumer segmentation has become a buzzword in recent years, and with so many varieties, it may be difficult to understand what it means and how it can be utilized in a practical, strategic manner.
Customer service segmentation allows you to get significant audience insights that may guide the content, targeting, and media purchasing strategy for your digital campaigns. It enables you to determine which audiences exist, who to target and why, and how to reach them most effectively.
Consumer segmentation, unlike customer segmentation, depends on third-party data, research reports, and competitive intelligence tools to provide a holistic perspective of your target demographic.
Consumer Segmentation Types
1. Segmentation by demographics and socioeconomic status
One of the most common and easy-to-understand kinds of customer segmentation is demographic segmentation. Demographic segmentation starts with age and gender, but it also includes socioeconomic aspects like family income, marital status, career or industry, and education (e.g., do they have a bachelor’s degree).
In addition to the categories described above, such an app also offers interests and bio keywords (the most popular phrases people use to describe themselves), which may help you add another layer of knowledge to your audience segmentation.
2. Segmentation by Location
Geographic segmentation, which groups audiences by place, generally at the nation and city level, is another popular sort of consumer segmentation.
Consumer demands and aspirations may differ dramatically from city to city, especially in bigger nations with geographically or economically varied areas, such as the United States. Geographic segmentation is particularly useful for multinational firms because it allows them to describe the differences in customer wants across areas and uncover cultural factors that can be used in their targeting approach.
3. Segmentation of Behavior
As the name implies, behavioral segmentation divides viewers into groups based on their habits and behaviors. This covers purchasing behaviors and online behavior, such as platform and technology use, as well as the most active online hours.
This form of consumer segmentation may help your company adjust its marketing activities for the best outcomes, such as timing organic social posts or email ads for when your target demographic is most engaged online.
The app may also help you make key strategic choices regarding the best channel mix for your audience. Knowing if your audience is more impacted by online advertisements or the people closest to them, for example, might help you decide whether influencer, sponsored social or television efforts are the most successful.
4. Psychographic classification
Do you want to discover what makes your target market tick? Psychographic Segmentation is useful in this situation. This sort of consumer segmentation is related to behavioral segmentation in that it aims to understand an audience on a deeper level than demographics, but it differs in that it focuses on their personality, beliefs, and interests rather than previous behaviors.
The IBM Watson-powered tab offers deep insights into an audience’s personality type, requirements, and values, as well as an analysis of what drives these values, such as enthusiasm or curiosity. Psychographics, in combination with behavioral, demographic, and socioeconomic segmentation, may help you develop a full picture of your target audience so you know precisely who you’re targeting, why, and how.
5. Segmentation of Social Media
Segmenting your social media consumers by the platform can help you discover where they are most engaged. This is a helpful tip since it may help you figure out where to position your adverts or how to amp up your content for the greatest outcomes.
According to the figure below, this audience is 7 times more likely to use Snapchat and roughly 2.5 times more likely to use Spotify than the baseline, indicating that these are the most valuable channels to utilize.
Consumer segmentation with Creabl
Creabl pushes the boundaries of standard customer categorization. Creabl provides the ability to split your audience into multiple categories. As a consequence, you obtain consumer insights not just for the whole audience but also for each of the specified categories.
Record user activity on website with Creabl enables businesses to make well-informed and confident business choices based on unique audience data about how to effectively identify, engage, and activate their audiences.
