Clear workplace communication minimizes confusion, aligns distributed teams, and nurtures a productive company culture. An employee communication platform centralizes messaging to inform and engage staff across locations. Follow this guide to select solutions that streamline information sharing corporate-wide.
Assess Internal Communication Pain Points
Before evaluating options, audit current communication channels and pain points through surveys and focus groups. Learn where messaging frequently falls short or lacks cohesion across email, intranet, chat tools, and offline mediums.
Common roadblocks like information silos, message scatteredness, leadership isolation, and poor adoption of existing tools will surface. Defining specific problems gives criteria for choosing platforms that connect enterprises from HQ to the frontlines.
Research All-in-One Platform Options
Leading employee communication platforms like Staffbase, Sociabble, and Beekeeper offer consolidated apps integrating email, workplace chat, intranets, and analytics. These provide centralized hubs for leadership, HR, and operations to align dispersed teams.
Look for essential features like corporate newsfeeds, surveys, document sharing, team chat, automated workflows, user management controls, robust analytics, multifaceted integrations, and multimedia messaging capabilities. Comparing capabilities against needs shows optimal matches.
Assess Capabilities for Secure Content Sharing
A core requirement is secure content creation, scheduling, and sharing from leadership to field staff. See if platform permissions allow controlling internal access while safeguarding company communications.
Evaluate how easily teams can upload and share announcements, documents, videos, and events across devices. This availability lets globally dispersed workers engage on-demand with the latest regional or role-specific resources.
Determine Mobile Optimization and Offline Access
In deskless environments like retail, manufacturing, and healthcare, mobile messaging and offline accessibility are vital for connecting non-desk workers. Gauge responsive design and intuitive mobile interfaces for reading, sharing, and commenting from any device.
Offline access enables field employees without consistent internet to receive updates later through syncing. This prevents the exclusion of frontline teams when connectivity is unstable.Â
Review Analytics for Data-Driven Insights
Robust analytics should provide actionable insights into employee communication program performance. See if platforms offer real-time data on content engagement, alerts clicked, documents shared, and channels used based on segments like locations, roles, or teams.
This lets organizations refine communications and choose optimal mediums and messaging per audience. Generating data-backed insights ensures employee platforms evolve and are aligned with how modern distributed teams interact.
Compare Pricing Models and Scalability
Evaluate both the total cost of ownership and scalability across user tiers to support future growth. Most vendors offer customizable packages or are priced by a number of users of employee communication software. See if free versions or trials are available to test capabilities first.
Beyond affordability, pick solutions capable of expanding integrations and users without added fees or complexity. Growing companies need adaptable systems.
Champion Adoption Through Training and Feedback
Once implemented, boost engagement through training campaigns, ambassador programs, and community features that foster adoption company-wide. Enable feedback channels so enhancements stem from real employee input over time.
Sustained use and ROI require platforms viewed as indispensable communications hubs, not under-utilized software. Put their capabilities directly in workers’ hands through responsive onboarding and continual optimization.
With holistic solutions now available, dated email blasts and paper noticeboards no longer suffice for modern employee communications. Centralized platforms foster inclusivity, transparency, and alignment integral to thriving workforces, wherever located. Prioritize solutions that inform and empower at the enterprise scale.
