Remember the days when you could simply plant your ad in the middle of the latest episode of your favorite sitcom — and sit back as the customers poured right in? Those days are long gone.
As the world of TV advertising evolves, the strategies and tactics we use to reach our audience need to, as well. To stay ahead of the game, we need to know what’s coming next.
In this post, we’re looking ahead to the future of TV advertising and the trends that will shape the industry in the years to come. Make yourself comfortable, and let’s get started!
1. Targeted Advertising
The days of broadcasting ads to a general audience are gone.
Nowadays, viewers have grown to expect personalized and targeted advertising, thanks to the rise of digital marketing. From web banners to social media ads, we’ve all experienced the power of hyper-targeted ads.
Over the next decade, TV advertising will increasingly adopt this strategy. TV ads will not only be shown to a broad audience but will be targeted to specific demographics based on data like age, gender, and location.
Marketers will be able to use data to segment television audiences, making it easier to target ads to the right people at the right time.
2. Programmatic TV
Just as programmatic advertising has changed the face of digital marketing, it’s set to do the same for TV advertising. Programmatic TV advertising is the automated buying and selling of TV ads, allowing marketers to use a programmatic infrastructure to bid on, purchase, and share TV ads.
This avenue enables businesses to target specific audiences with greater accuracy while providing a better viewing experience for customers by cutting down on the frequency of irrelevant adverts.
3. Addressable TV Increment
Addressable TV is a new way of advertising that relies on technology to make TV ads even more targeted. With addressable TV, marketers can deliver different ads to different households based on their interests or demographics. This is much like the targeted ads you would see on Facebook or other social media platforms.
It’s a technology that has been in the works for a while but is finally becoming more accessible. With addressable TV, marketers have a real opportunity to increase ad engagement and achieve serious results while saving lots of money.
4. Unique Ad Personalization Options
One of the major trends we’re seeing in the advertising industry is the push for personalization. Gone are the days of making one ad and hoping for the best. In the future, we can expect to see TV ads that are tailored to the individual viewer.
With the use of targeted customer data, companies will be able to create ads that speak directly to their target audience, improving the chances of engagement and conversion. This will also offer a more personalized viewing experience for the viewer, leading to a higher level of satisfaction with brands and streaming services overall.
5. Interactive Advertising
Interactive advertising has been around for a while, but it is something we’re bound to see more of over the next few years. Interactive ads are often clickable, usually giving customers the opportunity to learn more about the product being advertised, win prizes, or connect with the brand. This has been used in digital marketing for a long time but is slowly making its way into TV advertising as well.
Interactive TV ads will undoubtedly improve the viewing experience for customers while also boosting engagement rates for businesses.
One subset of interactive ads is shoppable TV advertising, which allows viewers to shop while watching TV. By clicking on a product featured in an advert, viewers can make an immediate purchase through an e-commerce platform. Ultimately, shoppable ads offer convenience to users while also creating a direct path between discovery and purchase.
6. A Focus on Mobile
With the rise of mobile devices and a shift towards ad-supported streaming services over live TV, advertisers will increasingly focus on mobile advertising. Expect to see more mobile-specific ads, in-app advertising, and ads optimized specifically for high-quality mobile displays.
With screens getting bigger and resolutions getting higher, mobiles are becoming a significant source of TV consumption, and, naturally, this puts them at the forefront of some of the biggest advertising trends.
The Takeaway
With these emerging trends in TV advertising, there are endless opportunities for marketers to connect with their target audience in novel (and very exciting!) ways.
By embracing these trends and tailoring our advertising strategies, we can create engaging content that truly resonates with our customers. After all, that’s always been the key to a successful marketing campaign — so why not see what the future holds?
As the world continues to change and TV advertising evolves, keep an eye on these trends to stay ahead of the curve and your competition!
