Top 15 B2B SaaS SEO Agencies in the UK

In today’s digital age, the success of any B2B SaaS business, whether big or small, hinges on its online presence. This is where B2B SaaS SEO agencies come into play, helping firms navigate the complex landscape of SEO. However, with almost 5,000 of them, sieving out the best options can be time-consuming, if not daunting. This is why we’ve done the heavy lifting by curating this detailed list of the 15 best B2B SaaS SEO agencies in the UK. This way, you can figure out the one that aligns best with your business goals.

NUOPTIMA

Introducing NUOPTIMA, an acclaimed, brand-centric growth agency that is reshaping the world of SEO. With top industry professionals, this B2B SaaS SEO agency stands out as a top choice.

Their expertise extends across diverse content marketing, from organic to paid, on platforms including Google, Facebook, X, LinkedIn, and TikTok. Plus, their eclectic team, with seasoned experience in SEO, digital marketing, venture capitalism, and investments, equips clients with invaluable, industry-specific insights.

Having executed over 300+ SEO campaigns, NUOPTIMA is the go-to B2B SaaS SEO agency. Their trailblazing approaches and extensive clientele, spanning both local B2B and B2C companies, underscore their prowess in elevating brands to seven-figure sales milestones.

NUOPTIMA’s suite of B2B SaaS SEO services is extensive, encompassing:

• Holistic SEO
• Content Production
• Backlink Development
• eCommerce Email Promotions
• Amazon Campaigning
• Pay-Per-Click (PPC)

Businesses that partner with NUOPTIMA enjoy a synchronized suite of services, all tailored to amplify brand presence, drive sales, and foster scalability. Their strategy emphasizes attracting informed, purchase-ready consumers rather than novice leads unfamiliar with brands.

So, if you’re in search of a dynamic, dedicated team, NUOPTIMA awaits. Their recognition, including accreditations at the UK Search Awards for Best B2B SEO Campaign 2022, testifies to their capability to steer your brand toward digital excellence.

To delve deeper into NUOPTIMA’s offerings or for an agency valuation, book a free strategy call today!

• Headquarters: London, UK
• Founded: 2020
• Email Address: george@nuoptima.com
• Website: www.nuoptima.com
• Phone Number: N/A
• Address: 1 Beauchamp Court, 10 Victors Way, EN5 5TZ, Barnet, United Kingdom
• Specialization: SEO, Backlink Building, eCommerce Email Marketing, Amazon Marketing, Google Ads, LinkedIn Ads, B2B SaaS
• Clients: yhangry, FUL Company, Market Finance, Bonnet, Microminder, Eden Data, Bezos.ai, Pzizz, Cannadips, Lyphe Group

The SEO Works

The SEO Works is a UK SEO company that offers services to B2B SaaS firms with the aim of improving visibility, conversion rates, and revenue for their clients. This agency has been recognized at various award ceremonies, receiving accolades from entities including Google, Bing, and Yahoo. They have also received accreditations at the 2022 European Search Awards and the 2023 UK Digital Excellence Awards, among others.

Their service range comprises SEO, PPC, paid social, and design and development. A notable affiliation of The SEO Works is their status as a Google Premier Partner, a distinction limited to a small percentage of SEO agencies. This status demonstrates their proficiency in creating comprehensive multi-channel Google marketing campaigns for their clients. It also reveals the search engine’s confidence in their services.

• Headquarters: Sheffield, UK
• Founded: 2009
• Email Address: info@seoworks.co.uk
• Website: www.seoworks.co.uk
• Phone Number: +44 8002 922 410
• Address: Fountain Precinct, Balm Green, Sheffield, S1 2JA, United Kingdom
• Specialization: SEO, PPC, Web Audits, Paid Social
• Clients: Roland, SureSafe, Reed, Zippo

Polaris

Since 2009, POLARIS has been a notable growth agency with a team of SEO specialists from around the world. They are better suited for businesses in the SaaS and tech niches as they offer SEO services like campaigns, website migrations, training, and consultancy. Clients also have access to additional services such as competitor analysis, active account management, and weekly market analytics.

POLARIS has a deep interest in devising marketing strategies for their client partners. They offer eCommerce SEO and B2B SEO solutions, focusing on driving meaningful traffic that leads to conversions. This agency has worked with global organizations as well as UK-based SMEs seeking to boost leads and sales via SEO efforts. Their approach is rooted in a data-driven understanding of user behavior and needs.

• Headquarters: London, UK
• Founded: 2009
• Email Address: info@polarisagency.co.uk
• Website: www.polarisagency.com/
• Phone Number: N/A
• Address: The Biscuit Factory, 100 Drummond Road, London
• Specialization: Onsite SEO, Technical SEO, Content Marketing, Digital PR
• Clients: Wirehive, Liquidline, Paradox London.

DSLX

Founded by a dyslexic writer, this copywriting agency focuses on crafting SaaS B2B-specific content. Prioritizing diversity, DSLX works with over 40 skilled writers from various backgrounds to produce content in line with SEO needs. Though relatively new to the scene, DSLX stays abreast of the latest SEO techniques. They offer a range of services, from consultancy to content creation and optimization. In their collaborations, they have worked with over 20 SaaS businesses globally.

Organically written content offers specific benefits, but DSLX introduces an alternative method for SaaS content creation. Using AI-assisted tools like ChatGPT, the aim is to achieve a balance between human touch and technological efficiency.

• Headquarters: London, UK
• Founded: 2021
• Email Address: hello@dslxcontent.com
• Website: www.dslxcontent.com/
• Phone Number: N/A
• Address: N/A
• Specialization: B2B SaaS Content Writing and Management Services
• Clients: TravelPerk, Levity, Maze

Web Choice UK

Web Choice is a specialized B2B SaaS SEO agency dedicated to optimizing software-as-a-service (SaaS) businesses for search engines. Recognizing the unique challenges and opportunities within the SaaS industry, Web Choice has tailored its services to cater specifically to these businesses, aiming to boost their online visibility and drive organic growth.

Web Choice distinguishes itself with a unique SaaS SEO methodology. The agency starts by delving deeply into its client’s business landscape, examining both the target demographic and the specific SaaS sector. Insights from this study inform their keyword selection and gap analysis. This is followed by refining the client’s website, culminating in a comprehensive report. Web Choice has effectively employed this approach in collaborations with brands such as Meddicc, Kenwood, and numerous others.

• Headquarters: Bristol, UK
• Founded: 2008
• Email Address: hello@webchoiceuk.com
• Website: www.webdesignchoice.co.uk/
• Phone Number: +44 1935 507 879
• Address: Henleaze House Business Centre, 13 Harbury Road, Henleaze, Bristol, BS9 4PN
• Specialization: Web Design, B2B SEO, PPC, SEO for SaaS
• Clients: Kenwood, Indie Pearl, Sales Layer, Money Nest

Add People

Add People is a specialist B2B SEO agency for small and medium-sized enterprises (SMEs). This firm offers a wide range of digital marketing services. They have a team that includes on-page SEO content writers, PR link-building executives, UX specialists, and technical SEO agents. They have experience working with B2B clients and have helped them achieve improved organic search rankings for relevant search terms. This assistance has often led to increased eCommerce transactions, lead generation, and sales for their clients.

Moreover, they collaborate with clients to grasp the needs of the target audience, crafting a content strategy focused on keyword-optimized web pages and blogs that align with audience interests. Adhering to search engine algorithm guidelines, Add People aims for the content to be recognized as genuinely helpful. In the process, they also analyze competitors to seek opportunities for better performance.

• Headquarters: Cheshire, UK
• Founded: 2002
• Email Address: info@addpeople.co.uk
• Website: www.addpeople.co.uk/
• Phone Number: +44 8002 980 586
• Address: Unit 8 Swift Court, Scott Drive, Altrincham, Cheshire WA15 8AB, GB
• Specialization: Social Media, Web Development, Content, Copywriting, Brand Management, eCommerce, CRO, Digital PR, Google Ads, and Amazon Advertising
• Clients: Northern Woodsmen, Sapphire Collection, Swinging Cafe Doors

Damteq

Located in Hampshire, Damteq is a growth marketing agency that was listed among the Top 10 SEO Agencies in the UK by TopSEOs. It focuses on understanding human behavior and uses a technical approach in areas like SEO, PPC, and website design to develop digital campaigns.

With over 190 positive reviews, Damteq works closely with Google, Semrush, and Microsoft and emphasizes understanding user intent in their projects. Their methods are based on data analytics, communication, defining key performance indicators (KPIs), and auditing. Damteq’s SEO services can be adopted by companies in various niches, especially B2B SaaS. For instance, with Paydock, a B2B SaaS fintech company, Damteq remediated over 26,000 technical SEO issues. Moreover, the SEO agency publishes over 150 articles yearly and is also affiliated with Google as a Partner, with recognition from RAR.

• Headquarters: Fareham, UK
• Founded: 2006
• Email Address: hello@damteq.co.uk
• Website: www.damteq.co.uk/
• Phone Number: +44 1329 277 261
• Address: Lancaster Court, 8 Barnes Wallis Rd, Segensworth, Fareham, Hampshire, PO15 5TU, United Kingdom
• Specialization: SEO, PPC, UX
• Clients: Paydock, Enigma Lighting, LoftZone

93x

93x is a subsidiary of 93 Digital, the SaaS digital marketing agency. It is primarily affiliated with tech firms as it aims to streamline modern B2B marketing practices.

93x’s approach to B2B SaaS marketing includes:

• Deep understanding of the client’s industry
• Producing and selecting quality content
• Using AI and other technological tools

Their team of 35 professionals focuses on generating leads, developing pipelines, and promoting revenue growth for B2B tech and SaaS companies. For instance, this agency has worked with B2B fintech companies like Bankable, offering targeted LinkedIn ads, HubSpot consultancy, and designing WordPress websites in order to increase their monthly lead generation.

• Headquarters: London, UK
• Founded: N/A
• Email Address: N/A
• Website: www.93x.agency/
• Phone Number: N/A
• Address: 60 Grays Inn Rd, Holborn, London, WC1X 8AQ, United Kingdom
• Specialization: B2B SEO and PPC for Tech and SaaS
• Clients: Exasol, Zuken, Kantox, Learnosity

The Brains

The Brains is a digital marketing agency that’s been recognized with several awards and offers services to improve leads, sales, and revenue, with a focus on return on investment. Their team is knowledgeable in digital marketing techniques, including paid media, content marketing, and SEO.

The Brains’ strategy involves understanding the target audience’s behaviors and preferences to choose the right campaign channels and methods. To this end, they have a proven track record in developing campaigns that not only pull in traffic but also excel in converting visitors into invaluable leads. Their goals range from increasing customer lifetime value to managing CPA. Plus, each client works with a designated account manager for regular updates and clear communication.

• Headquarters: London, UK
• Founded: 2015
• Email Address: hello@thebrains.co.uk
• Website: www.thebrainsmarketing.co.uk
• Phone Number: +44 3304 701 961
• Address: Mindspace, 9 Appold Street, London, EC2A 2AP, UK
• Specialization: Paid Media, Content Marketing, SEO, Consultancy and Training
• Clients: Just Move In, Rezatec, FundU, Eloops

Gripped

Gripped works primarily with the B2B SaaS, technology, and IT sectors. They aim to help company founders, sales leaders, and teams build a solid online presence and attract more qualified leads.

Their services include content marketing, SEO, automation, and paid media, with goals centered around increasing traffic, building relationships, and completing transactions. They offer a Growth Audit to help businesses identify their potential early on. After analyzing the data, Gripped develops a strategy that aligns with the business’s goals to ensure focused and cost-effective promotional efforts.

• Headquarters: London, UK
• Founded: 2017
• Email Address: hello@gripped.io
• Website: https://gripped.io
• Phone Number: +44 3308 080 988
• Address: 38 Southwark Street, London, SE1 1UN, UK
• Specialization: Content Marketing, SEO, Automation, and Paid Media
• Clients: Nextstor, Vercator, Undo

Seeker Digital

Seeker Digital focuses on SEO in a way similar to PPC. They conduct keyword research to understand the search patterns of potential customers and analyze gaps in competitors’ strategies. Using this information, they craft strategies that match their clients’ business goals.

Rather than just aiming for short-term results, Seeker Digital values long-term partnerships and building a strong foundation for their clients. Their services include digital PR, link building, and content marketing, aiming for an integrated multi-channel approach. They also provide training and consultancy for businesses that want to manage their SEO internally.

• Headquarters: Bristol, UK
• Founded: 2016
• Email Address: hi@seeker.digital
• Website: www.seeker.digital
• Phone Number: +44 1174 228 686
• Address: Desklodge House Room 201, 2 Redcliffe Way, Redcliffe, Bristol, BS1 6NL, UK
• Specialization: Full-service SEO agency, Digital PR, Link Building, Content Marketing, Social Engagement, and Training and Consultancy
• Clients: Admiral, Shopify, Condor Ferries

SmartSites

SmartSites is a digital marketing agency with a focus on SEM and SEO. In 2019, TechReviewer recognized them for their work with Node.js, and in 2020, they received two MUSE awards for B2B website design. They have a team that covers a variety of services, from digital strategy to online positioning. Additionally, recognizing the power of immediate visibility, SmartSites offers specialized PPC campaigns. Their team meticulously designs, manages, and optimizes paid advertisements to maximize ROI, ensuring businesses get the most out of every advertising dollar spent.

Apart from paid media and SEO, SmartSites handles web design, email, and SMS marketing. Their approach emphasizes organic growth, SERP positioning, and domain authority. This agency offers these services to a range of clients, including tech startups and SaaS marketers.

• Headquarters: New Jersey, USA (with offices in London, UK)
• Founded: 2011
• Email Address: contact@smartsites.com
• Website: www.smartsites.com
• Phone Number: +1 (201) 870-6000
• Address: N/A
• Specialization: B2B SEO, Web Design, PPC
• Clients: Ancestral Supplements, Anko, Joto PR

PageTraffic

Since its inception in 2002, PageTraffic has received numerous awards, including being recognized by Promotion World as the Best SEO Company. In their two-decade history, they’ve served over 10,000 clients and have a retention rate of 97%.

PageTraffic’s SEO offerings for B2B SaaS firms encompass a three-step framework, which includes:

• Smart SEO Technical: This covers services like technical SEO auditing, HTML tags and image optimization, crawlability and sitemaps, site speed, and performance.
• Smart SEO Content: This framework helps SaaS firms create organic growth through services like keyword research, on-page optimization, content topic ideation, and content matrix buildout.
• Smart SEO Link: This is about tactical link building through link profile audit and link acquisition.

Understanding the pivotal role of quality content in online success, PageTraffic aids businesses in creating diverse content, from blog posts and infographics to videos, tailored to engage various segments of their audience.

• Headquarters: New Delhi, India (with offices in London, UK)
• Founded: 2002
• Email Address: sales@pagetraffic.co.uk
• Website: www.pagetraffic.co.uk
• Phone Number: +44 2070 978 643
• Address: 2nd Floor Studio, 28 Poland St, London, W1F 8QP, United Kingdom
• Specialization: SEO Strategy, Link Building, Technical SEO, Content Strategy
• Clients: Intuit, Lookout, TaskMonk, Timepot

Burst Digital

Burst Digital is a digital and marketing agency that has collaborated with notable brands such as Vivienne Westwood and Cogency Global. The company provides services such as pitch deck design, SEO, social media, branding, and digital marketing. One distinguishing feature of the organization is its commitment to the environment. The agency plants a small forest for every finished project and offers discounted rates to companies emphasizing sustainability. It also hosts websites powered by 100% renewable energy.

Burst Digital’s SEO offerings appeal to different types of clients. For instance, Artisan, a tech startup aiming to bridge the gap between companies and service providers (artisans), Burst Digital upgraded their user interface via pitch deck design, thus enhancing the user experience.

• Headquarters: New York, NY, USA (with offices in London, UK)
• Founded: 2018
• Email Address: hello@burstdgtl.com
• Website: www.burstdgtl.com/
• Phone Number: +44 2032 902 601
• Address: 52 New Kent Road, London, SE1 6FW, United Kingdom
• Specialization: Branding, SEO, Web Design, Digital Marketing
• Clients: Howden Group Holdings, Artisan AI, newflame

Skale

Skale is a specialized platform dedicated to building SEO revenue engines specifically tailored for SaaS brands. Their primary mission is to transform a company’s SEO channel into a potent growth instrument, with the ultimate goal of substantially amplifying both the pipeline and Monthly Recurring Revenue (MRR).

Skale’s impact in the industry is further highlighted by their success stories. For instance, the company played a pivotal role in helping Maze scale its monthly organic signups by an impressive 283% in under half a year. Another notable success story is Attest, which experienced an 8.5x surge in organic product signups year-on-year, with SEO serving as the backbone of this growth.

• Headquarters: Remote
• Founded: 2020
• Email Address: N/A
• Website: www.skale.so
• Phone Number: N/A
• Address: N/A
• Specialization: B2B SEO Content Management, SaaS SEO, Link Building
• Clients: HubSpot, Attest, TravelPerk, Homerun

Conclusion

Promoting a SaaS business extends beyond merely achieving prominent placements on Google’s first page. It’s imperative to deliver tangible value, craft an exemplary user experience, and pinpoint appropriate search queries to connect with potential customers poised to purchase. Therefore, partnering with a top-tier B2B SaaS SEO agency becomes essential to truly elevate your business and enjoy sustained advantages.