If I had to tell you the simplest and most powerful tool to improve your market communications, it’ll be hands-down: Copywriting.
There is so much more to copywriting than to just creating a sensible combination of words and sentences. Your websites, emails, blogs, social media platforms, and direct marketing materials that represent your company – everything is a form of copy that wants to sell.
Copywriting is a key tool to increase your conversation rates only if your written content contains valuable and convincing information.
But I’m not here to tell you the importance of copywriting, but to help you brush your copywriting skills. Initially, copywriting might seem intimidating but once you know how to go about things, it will be fun.
So, let’s dig in to find some of the best tips there is!
1. Knowing your audience
If you do not know your audience, what do you even know? One of the first things you need to do to create a copy is to understand the language of your audience. Create a buyer persona if needed.
Today, buyers are way more different than they used to be. The digital age has created a significant impact on them. A buyer persona is a fictionalized person who embodies the characteristics of your ideal buyer.
2. Ditch the passive voice
Copywriting will never be impactful, if not done by crafting a strong voice. You need to write content that in active voice with a compelling tone. If needed, go back to your grammar books. There, you will learn that the verbs are the key to create strong active voices. Write content with more authority.
3. Craft a brand personality
Attach a set of human traits and characteristics, to your brand, to indicate how it behaves, and who it is best suited for.
Voice, style, lexicon, and values, and most importantly, your Unique Selling Proposition. How your brand is set apart from your competition will be determined by the brand personality.
4. Make it catchy and appealing
Do not expect your audience to read your content the way they read their course books. As it is the human attention span is short and it has become even shorter in the digital era.
Most importantly, if your content doesn’t flow like butter, no one will out the effort it needs to read. So make use of different and easy-to-read Fonts, paragraphs, lists, text variety, and short subheads to ensure maximum readability.
5. Adding direct commands
A lot similar to #2, you need to ditch the weasel words. Your copywriting cannot sound weak. It needs to be assertive and confident. Your copy must also be able to build trust in the audience.
6. Backing up with stats
Whatever you claim, needs to be backed up. This is about trust, credibility, and qualifying your statements with evidences.
Statistics, testimonials, case studies and methodologies will do it for you. Quotes and references are also a few ways to achieve the same.
7. Crafting the perfect headline
Short, punchy and crafty titles is what keeps the readers hooked. They are not so easy-t-craft though. You need to put in a lot of thought and effort to reach the ideal.
Make the title about them and aim to add a personal touch. An attractive title is always more convincing.
8. Objective and purpose
You need to have a clear-cut objective about why you are doing and what you are. Remember that your goals must not be generic o it will lead to drainage of resources. It needs to be specific.
Whether you are running the campaign for more leads, or you are SEO Copywriting for better engagement, it needs to known beforehand.
9. The more Concise, the better!
You do not need to add any words, texts or sentences that does not add value to the cope. Like I mentioned in the previous points, the attention span of readers is as it lowest, and above that, if you wish to add anything unnecessary, will do you more harm to your copy than good.
10. Connect with your audience
Your copy needs to to trigger the right emotions among the audience, prompting them to perform the desired action, for you. Write logically but also aim to connect emotionally. There’s nothing that sells more than emotions.
Copywriting can be tricky, but once you know the right spots, it can earn you great rewards. Start with a story, develop objectives, and try to connect with your audience and you will be halfway there!