Customer management has always been a hot topic amongst marketers and there is always room for a better solution to its efficient management. Considering thousands of new brands emerging every day, and new technologies pacing up constantly in the market, consumers’ expectations from a brand have also raised.
Consumers these days want a personalized buying experience where they can get immediate answers to their queries.
Conversational Marketing is the solution to all these problems!
Unlike traditional marketing systems, Conversational Marketing develops a relationship with customers by establishing real dialogue, thereby gaining their trust.
In this article, we will explore the fascinating realm of conversational marketing and its transformative impact on various industries. Moreover, we will delve into the key benefits of conversational marketing and discover the wide range of conversational marketing software available. But that’s not all – we will also uncover how to leverage AI to make money through this innovative approach. So without further ado, let’s dive into the world of conversational marketing and unlock the potential of earning with AI.
What is Conversational Marketing?
“Conversational marketing is a method of engaging consumers that visit your website and converting leads via dialogue-driven activities” – Anonymous.
In simpler words, Conversational Marketing uses tools such as AI chatbots which use Natural Language Processing (NLP) and Machine Learning (ML) to converse with customers, know their needs, and provide them an overall personalized buying experience. It is the fastest way to move your website visitors through sales funnels.
In 2018, study by Gartner into digital marketing and advertising showed that Conversational marketing is slowly capturing the industry.
The early adopters will be in benefit, as by 2025, Conversational Marketing is expected to reach the epitome of hype.
Now that we have seen what Conversational Marketing is, let us see how it can benefit companies in real-time.
5 Key Benefits of Conversational Marketing
Here are 5 key benefits of Conversational Marketing
1) Conversational Marketing creates a more ‘humane’ buying experience
Have you ever been in a situation where you are buying a product online and you had a query regarding its refund or return policy?
Or, you might have wondered “if this xyz deal extends for the next week?”
Imagine if then and there you would get all your queries solved!
Amazing, isn’t it?
That’s what Conversational Marketing does.
Conversational Marketing creates an overall positive impact on consumers mind and provides a personalized, humane experience.
2) Companies get to learn about their customers in-depth
Conversational Marketing establishes a real-time dialogue between a company (chatbot) and a consumer. As conversations are the best way to learn about humans, companies get to know important details of their consumers in depth.
For example:
What time of the day they prefer to buy products online, which location, language or mode of payment they prefer, as well as what queries they generally have, etc.
3) Conversational Marketing makes it easier to create buyer personas
If you, as a company manager or owner have struggled with your consumers personas, Conversational Marketing can give you direct answers. Via real-time conversations, you will learn about your consumers’ buying patterns, their queries, and demands. This is the most direct and efficient way to create buyers’ personas.
4) Conversational Marketing shortens the sales cycle
You solve their queries, give them instant solutions, and customize their buying experience! Why would you not close more leads? Leads qualified through conversations are most probably to close faster than via traditional marketing methods.
5) Conversational Marketing enables companies to collect real feedback of consumers.
Chatbots anyway establish two-way communication with consumers. While consumers line up their queries, chatbots too can ask a couple of questions to consumers in the conversation to know their overall buying experience, wants and demands, as well as suggestions. This is the best way one can garner real consumer feedback.
By now, you must be convinced that Conversational Marketing is the need of an hour. Then, why not see some coherent solutions on the same.
Top 3 Conversational Marketing Software
Conversational Marketing software can help a company generate more sales, convert more leads, and grow in many ways. Let us see which are the top 3 Conversational Marketing Software available in the industry.
1. Insent.ai
Insent.ai is one of the leading Conversational Marketing Software in the present times. Insent Chatbot is so intelligently programmed that it can identify your prospects even before they sign up the contact form.
It indicates the sales team to initiate proactive outreach, which can increase its lead acceleration by 2 to 3.5X.
Insent acts like a red carpet to high-value and ABM prospects. The chatbot is designed as ‘human-first’ and can establish most humane conversations possible. It mainly aims at targeted and personalized conversations.
How can you level up your marketing game with Insent.ai
You might have spent thousands of dollars to drive visitors on your website, but how do you know they are the right ones?
With Insent:
● You will be able to filter out qualified leads from just ‘visitors’
● Use chat support for unknown visitors to convert them into known prospects.
● Giving engaged visitors a total insight about the system.
● Alert the sales team when their target accounts arrive.
Let us see exactly how the Insent.ai will work:
● For Sales Teams
Sales teams can get connected with buyers from the moment they land on the website
● For Marketing teams
Marketers spend a good time and get their hard-earned clicks. With Insent, they can easily turn into a lead, you can establish a conversation or even a meeting with them.
● For ABM Teams
With the help of Sales and Marketing teams, ABM teams can roll-out the red carpet for their targeted accounts.
2. Drift
Drift is one of the most popular, robust Conversational Marketing Software you need for your brand. It provides a modern solution to Customer management, generates more qualified leads, and accelerates the sales cycle. Its special features like Email Signature and AI sales assistant have a range of benefits for every company’s growth.
Features of Drift
What makes Drift stand out are its features. Let us see each of them one by one.
1. Communication
Drift’s communication takes place through various mediums comprising Pop-up chat, Notifications, In-app messaging, and Targeted Emails.
2. Internal Use
Drift allows full customization – you can choose colors, patterns, text, according to your branding, conversation archiving, and lead development for your internal system.
3. Channels
You can implement Drift on several channels such as social media, website, voice assistants, text messages, and others.
4. Lead Facilitation
Following lead facilities are available in Drift – Customer facing chatbot, Lead qualification, Lead Follow-up, Meeting Scheduling.
3. Intercom
Intercom likes to call itself the ‘Business Messenger’. Intercom not only provides live chat, but also supports your business with its innovative contemporary solutions such as bots, apps, product tours, and email campaigns.
Intercom enables you to build customer relationships throughout the customer journey.
Features of Intercom
Let us see some excellent features of Intercom
1. Platform
Intercom provides mobile-friendly software, easily customizable interfaces and user access management based on the user roles and groups. It can be integrated with other customer service softwares to improve support and functionality.
2. Ticket and Case Management
It gives users a streamline ticket management system with good user experience, response automation and SLA management.
3. Communication Channels
Intercom avails its users different communication channels such as-
a) Customer Portal – Fully customizable portal for customers to raise tickets, give feedback, and communicate with experts.
b) Chat/Live Support – Live chat support to enable customers to have a direct chat with service providers or exerts.
c) Social Integration – Integration of various social mediums such as twitter and Facebook is available which allows customers and agents to communicate via social mediums conveniently.
Conversational Marketing is the modern solution to modern problems of customer management and marketing. These top 3 Conversational Marketing Software with their sound features can transform how marketing channels work.
