Most business owners or operators understand that they need SEO. Search engine optimization will allow their website to rank for certain specific keywords and phrases. When someone looks for companies in their niche, they need to be at the top of the SERPs to get the desired conversion.
If you own a company and want to utilize SEO, you have two choices. You can either hire a local SEO expert from a company that specializes in it, or else you can hire someone and retain them full-time. If you have a larger business entity, you might need to hire several full-time SEO workers.
Which is the better option? The answer will depend on several factors. Let’s talk about some of them now.
Why Hiring an SEO Company As-Needed Makes Sense
We’ll start by talking about why you might want to hire an SEO expert from a company on an as-needed basis. This technique works for many business entities, and it might turn out to be the best option for you.
Let’s say that you need someone who knows all about the latest on-page SEO techniques. You know this individual can help you add some keywords and keyword phrases to your existing content that should help you rank for those particular terms.
Maybe you also need this person to look at your content and get a sense of what you’re missing. They probably have a lot of experience in this area, so they should have some suggestions to help you.
You might look into local SEO companies that have a proven track record. Maybe they’ve worked with other local companies, and they can point to specific instances where they’ve helped them increase website visits, page views, and conversions.
You might be able to hire an individual from that local SEO company and pay them an hourly wage if that’s how they do business. The company might also get a feel for the job and request a set rate for whatever SEO chores you want them to do.
Either way, you get an SEO specialist for precisely as long as you need them. Maybe there are only a few very particular tasks you need this person to do. Once they finish, you know that days or weeks might pass before you need SEO help again.
If so, hiring someone from an agency probably makes the most sense. You don’t need SEO help every day, so getting someone temporarily is a suitable strategy.
Why You Might Choose to Hire an SEO Specialist for Full-Time Work
You also might have a situation where you feel like you’ll need SEO-related work daily going forward. Larger companies often need to consult with an SEO specialist every day, if not more than one. If you’re getting your company off the ground or you’re about to launch a very large and complicated website, you’ll need a steady stream of SEO assistance.
If this sounds like your situation, you may decide to hire an SEO expert on a full-time basis, or maybe you need several of them. You might assign them tasks that can take days or weeks, such as using the latest tools to figure out what content you need to include on your website and what features are not working so well for you.
If you hire a full-time SEO worker, or more than one, you don’t have to worry about availability, as sometimes happens if you use an outside agency. Maybe you have an outside agency that you like, but they’re sometimes not there when you need them. You don’t risk this happening if you have an in-house SEO solution.
The main thing to remember about doing an in-house SEO hire is that you have to pay them either an hourly wage or set a salary for them, but then you’ll also need to think about vacation days, a 401K, maternity leave, a healthcare plan, and so forth. You will not have to supply any of that if you use an agency for occasional SEO work.
Which Option Works Best for You?
Which option sounds better depends on many factors. However, for most companies, it’s all about how much regular SEO work you have.
If you have a very large company, that probably means that it’s more cost-effective to hire an in-house SEO worker or a few of them. You will have to pay for their benefits if you want to attract some top-tier talent, but it’s worth it because of the way your in-house worker or team can aid you in your ever-evolving SEO strategy.
If you have a smaller company and a more modest website, that means you may be able to get away with hiring an agency whenever you need SEO help. That will probably save you some money in the long run. The potential drawback is that this local SEO agency might not be available whenever you need them.
Your company and its details should make the choice obvious in most situations. Occasionally, though, what works for a while regarding your SEO needs might change as years pass.
You might start by hiring an SEO agency when you need one, but then your business grows, and you want to expand into new markets. Expansion often means hiring more staff, changing your marketing strategy, adding new services and products to your website, etc.
You may need to hire an in-house SEO specialist at that point, or more than one. If your business is doing that well, you should have no issues paying them a competitive starting salary, in addition to providing all the benefits we mentioned. The best SEO specialists will only want to work for a company that takes good care of them.
Whichever way you go, make sure you hire an SEO company or team member who knows the latest techniques. SEO strategies and tools change rapidly, and you need experts in the field to stay ahead of your competitors.