A beautiful email signature design tells the recipient something more than the only necessary information about you. An attractive email signature draws the reader’s attention and lets them know about your persona, brand story, what skills you offer, and values your organization stands for.
The global email user base receives a staggering 319.6 billion messages daily. Most of these emails can be grouped into a handful of categories. Usually, those emails focus on the CTA button as the only way to interact with your email. But, your email signature can pack multiple opportunities to interact with your email. On the ot
her hand, an office employee like your client servicing executives and salespeople send 40 emails on an average every day. That actually is 40 opportunities to project your brand if you are attuned with this email marketing tactic. So let us see learn how to make an appealing email signature for your business that goes beyond grabbing attention:
What Is An Email Signature
An email signature is a content block inserted in the email footer that contains your contact information. When used creatively, it can work as your business card. An attractive signature provides you with an opportunity to give a personal touch to otherwise repetitive and monotonous emails.
Which Elements Should Be A Part Of Your Email Signature
Normally, people include phrases like “Best Regards” or “Best Wishes,” their names and job titles in their email signatures, with their company’s logo being the ultimate sophistication. But, you can insert many other useful pieces of information and hyperlinks to other digital platforms to serve your readers better. The list of elements that you can add to your email signature design as follows:
- Name
- Your Professional Title, Department
- Company Name
What else can be part of your email signature:
- Phone Number
- Email Address
- Social Media Icons
- Website
- Address
- CTA
- Logo
- Google Maps
- Rich Multimedia
Now, we will have a look at few actionable tips to design your email signature:
#1 Project Your Brand
You can easily find yourself an email signature template customized to enhance and extend your brand image. You may decide to go ahead with your brand fonts and colors or the ones in your email template. But never use script fonts, dull colors in your contact details, or 3D designs.
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#2 Keep It Simple
The purpose of adding social media and virtual meeting platforms is to provide relevant communication channels. However, one shouldn’t go overboard and include too many follow buttons for all the platforms to ever exist. Next, avoid using multiple fonts in your email signature. It is preferable to use either your brand font or your email template’s fonts. Similarly, avoid the urge to use all seven colors of rainbow unless that’s your brand language. Limit your color selection to the email template’s color scheme or your brand colors.
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#3 Leverage Monochromes
You can establish a sorted visual hierarchy by using a monochrome color palette combined with abundant white space. Monochromatic color palettes reduce eye strain and allow readers to focus on your email signature’s individual elements. Also, too much information and color usage in a small space give a cluttered look, and people may get overwhelmed, making them lose interest. So, minimal content with adequate white space, accompanied by a monochrome color theme, will not only generate a higher engagement rate but also give a professional look to your signature:
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#4 Maintain The Corporate Feel
An email signature represents your brand. A good email signature does not necessarily have to be sophisticated or exceptionally brilliant, or too intricate. Rather it should look creative, captivating, and predominantly reflect your brand, and generally consistent with your brand. The layout should be optimized for easy navigation. Your email signature design should also be mobile device-friendly. Sigstr and EyeQuant carried out a study by using eye-tracking technology to build a heatmap.
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#5 Add A Call-To-Action Button That Adds Utility
Ensure that you are using a call-to-action button in your email signature relevant to your current marketing strategy. It is preferable to design a CTA button that is simple, modern, and adds utility and of optimal size, i.e., 47.9 pixels tall (smaller sizes affect touch accuracy negatively .) Design the CTA button in a way that it doesn’t stand out and largely confirms email style. Email signature CTA shouldn’t look too aggressive or appear like a sales pitch.
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For instance, you can collect the recipient’s feedback for your product/lead generation activity with the help of simple “Yes or No” or rating buttons. You can also add a dynamic calendar that displays your availability for a meeting so that your recipient can schedule conversations intuitively.
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#6 Add Few But Relevant Social Media Buttons
Social media buttons provide your subscriber with additional ways to communicate with your brand on their preferred channels. Try to include only the relevant social media buttons to maintain the distance between the icons. Ideally, use the same color scheme of your email signature to these buttons instead of using their brand colors.
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Wrap Up
Your email signature should be unique; share a glimpse of yourself, and reflect your brand. This would properly utilize all the real estate provided by email without adding unnecessary length to your message. It should also be legally compliant, i.e. don’t add anything that could invite potential lawsuits/claims. I hope this article helps you create an engaging email signature right away.
Author Bio: Kevin George is Head of Marketing at Email Uplers, one of the fastest-growing PSD to Email coding companies, and specializes in crafting professional email templates, custom Mailchimp email templates design and coding in addition to providing email automation, campaign management, and data integration & migration services. He loves gadgets, bikes, jazz, and eats and breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on his blog.
