Whether you are running an e-commerce or a service-based business, conversion rate optimization is the key to making your business successful and earning more revenue. Getting traffic and focusing on SEO is incredible for your website. However, you need to convert your site visitors into regular customers to thrive in the online world.
In this post, we will discuss four conversion rate improvement techniques that you can apply to your website to convert visitors into paying customers.
1. Make Sure You Have a Fast Loading Google Page
The performance of your website has a significant impact on conversion rates. Many studies have even shown that faster pages result in better Google ranking as more users are likely to perform a targeted action on that web page.
So how quickly should a web page load? As per several case studies, around 47% of users expect a web page to load within two seconds or less. It is also reported that even one percent of delay in loading can result in a 7% reduction in conversions. Here are some of the ways you can speed up your site:
- Compress your Images: High-resolution pictures on your site can reduce the loading speed to a great extent. So before uploading images to your website, make sure they are correctly optimized. Also, remember to choose the right file format, angle, and dimension.
- Enable Caching: It is one of the most beneficial technologies that decrease the load on your server and results in faster load times. You can consider using a free plugin like WP Super Cache or a premium one like WP Rocket.
- Host your Website on Fast Servers: Slow or unreliable servers can indirectly affect your conversions and negatively impact your site’s speed. So it might be best if you could switch from the standard shared hosting plan to a dedicated server or a virtual private server.
2. Strong Call to Actions
To improve conversion rates on your landing page, it is essential to use a strong call to action (CTA). When it comes to placement of CTA buttons on your website, they need to stand out. So make sure CTA is placed in a prominent position on your site. Additionally, it should consist of the right amount of text or copy, giving users an excellent reason to click and know more about your website.
Furthermore, your CTA should be easily noticed, so make use of bright contrasting colors. A red-colored CTA button has shown to increase conversion rates by 21%. Besides that, call-to-action needs to be clear and easy-to-understand. You can try using direct verbs like Click here, download, book an appointment, sign up, call us, etc. You can combine these actionable verbs with words such as sign up for free, buy now, and more to encourage immediate action. For instance, CRO agency Conversionrate.Store has implemented a preview of the catalog on the background of the landing page and CTA “Look at 231 discounted sneakers” that resulted in 81% conversion rate growth.
It is crucial to keep in mind that every landing page should only have one CTA. Therefore, avoid using too many call-to-actions. If you want users to indulge in more than one action, create different landing pages for each CTA.
Mobile Optimized Website
Over the last several years, mobile devices’ usage has surged to a great extent, and people tend to spend more time on their smartphones than computers or laptops. This makes it more clear that mobile optimization is vital for business owners. It makes the conversion process less stressful and a lot easier by reducing friction, which can be created by tiny buttons, and endless pinching and scrolling.
So if you want to improve your website conversion rate, make sure it is mobile-friendly and includes the following features:
- Auto-fill form fields
- Larger buttons
- Multiple screens to avoid endless scrolling
- Auto-detect location settings
- Smaller banner images that fit the screen
- Guest checkout option
Use Real Images and Not Stock Shots
According to a report shared by the Social Media Examiner, 32% of the marketers believe that visual images are the most valuable content for their businesses. So rather than just offering text-heavy web pages, landing pages, and blog posts, try incorporating real images to grab the attention of the users and keep them engaged. You can hire a web-designer to create custom images for your website.
Also, it is recommended to avoid using stock photos as they often look impersonal, unprofessional, and overused. Instead, consider using screenshots, or just posting industry graphs, charts, and infographics.
Conversion rate optimization will encourage users to make the purchasing decision much quicker and will reassure that they are making the right choice.
The conversion rate techniques mentioned above have proven to work for the major names in the online retail and E-commerce industry, including Amazon, Walmart, and more. So try applying these tactics to your website and see a drastic improvement in the conversions.
