Service-based businesses depend on good communication to better serve their clients and keep their reputation high. Video conferencing can be a great way to reach out to new or old clients alike, meet with colleagues, or pitch new ideas to potential customers. The best video conferencing services include HD video along with other features such as audio-only calls, screen sharing software, and more. Here are four of the best video conferencing services for the service-based business.

1. Zoom Video

Zoom provides its users with video, voice, and messaging services all within the same platform. The easy to use interface makes connecting via any of these three methods quick and simple, and since it’s a web-based service, you cannot connect with anyone just about anywhere in the world.

This incredible cloud-based platform comes complete with plenty of features to keep your calls running smoothly and ensure your information is stored securely. One app connects you to each of Zoom’s services, so you’ll never have to worry about switching over for a video or audio call.

The service works with just about any operating system, from Windows to Mac to iOS and Android. No matter what device you’re using, you’ll always be connected with high-quality video and audio and a secure line for your participants to connect to.

Zoom offers four plans, with a basic plan that is free of charge. From there, plans vary. For up to 100 participants, you can purchase the Pro plan for $14.99/month. If you’re looking for a bit more versatility and extra features, the Business plan is $19.99/month and supports up to 300 participants. Enterprise plans are priced per host and include unlimited cloud storage and up to 1,000 participants.


This service includes some great extras like screen sharing software and operator-assisted conference calls. You can schedule meetings in advance or instantly host a conference call from anywhere in the world. The web-based conference service is both fast and secure, so you can be sure you’ll get a great connection and quality services every time you use it.

Each user will get their own unique dial-in number that works anytime, 24/7. The service works on both computers and mobile devices; simply dial your unique number, and you’ll be directed to the digital conference “room.” supports up to 500 callers, for when you really need to include everyone in the call. Its video conferencing services provide high-quality audio and video to connect you with clients and colleagues the world over.

The site offers a free trial as well as four separate plans, ranging from an “Essentials” plan that starts at $11.99/month, to the Enterprise plan, which is custom priced based on the needs of the individual customer. Each plan offers a 14-day trial, so you can be certain before you buy.

3. GoToMeeting

With millions of customers served each year, GoToMeeting is one of the top providers of web-based video conferencing in the world. With a customized meeting room and URL to fit your brand, you’ll find working with GoToMeeting to be a truly unique experience, with levels of customization other brands simply can’t match.

The interface is simple to use, the video is in HD, and the customer service team is available around the clock to offer you simple solutions to any issues that you may run into. Being web-based, the service works from anywhere on just about any device, so your team is always connected.

One of the best aspects of GoToMeeting is their passion for customer service. With 9 out of 10 customers recommending the service, there simply must be a good reason why so many people trust the service for their online conference needs.

With three plans available, ranging from the “Professional” plan at $12/month to the “Business” plan at $16/month, to the “Enterprise” plan, which is custom priced, you’ll be able to find the right amount of service at the right price for your business. Each plan has its own unique features and can handle a certain number of call participants. The Enterprise plan can support up to 3,000 participants, in fact. How’s that for versatile?

4. Lifesize

If you’re looking for quality video conferencing and excellent customer service, you’ll want to try Lifesize Video Conference. Boasted as the world’s first 4k video conference service, you can view participants in ultimate high-definition; making for more effective and clear video conferences.

Lifesize includes an app that will work on your mobile devices, so you can meet with the team even when you’re on the go. This incredibly versatile video solution also integrates with a number of programs, including Microsoft Outlook, Skype, Slack, and even Cisco.

You can record and share your online meetings directly in the LifeSize interface, so reviewing the day’s discussion and sharing it with others is easier than ever. Screen sharing means that no information will ever be lost, and calendar integration ensures that you’re always on time for scheduled conferences.

The service includes three different plans: The Mini Bundle includes up to 25 users and costs around $16/user per month. The Small Bundle kicks things up a notch by providing support for up to 125 users at $19/user per month. If you’re looking to go big, The Medium Bundle provides support for up to 250 users for around $23/user per month.

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