Finding the right products to sell can be a difficult task. For an internet store to be successful, its catalog needs to contain products of the highest quality and at an affordable price.
With the dropshipping business model, this can be easily accomplished. However, for this to be realized, you need to add relevant and trending goods. In this article, you will see how to find the best products to dropship.
What is dropshipping and how does it work?
Dropshipping is an eCommerce business model that allows both new and experienced entrepreneurs to run a business without having to maintain an inventory, store goods in warehouses or ship the products to customers. No physical interaction with the products is required.
How does it work? Here is a quick explanation:
- Choose a niche for your online business
- Buy or develop a website for the internet store
- Find a dropship supplier to partner with. Meanwhile, select the products appropriate for your niche
- When an order is placed for a certain product on your online store, contact your dropship supplier and submit an order for the same product. Keep in mind that this process can be easily automated.
The supplier is responsible for the packaging and delivery process. He will ship the product from the warehouse directly to the customer’s door.
Usually, traditional eCommerce businesses require much more investments compared to dropshipping businesses. This is mainly due to the need for ordering products in large bulks and storing them somewhere until they are bought out. However, there is no need for these measures in the dropshipping business.
How to find the best products to dropship?
Whether you are an established or an up-and-coming entrepreneur, finding the best products to sell is always a challenge. Some trends and people’s needs change over time. So, it is important for you to always be ready for these changes. Being informed about what products are in demand can become a huge asset for you. Here are some key points you should take into consideration when searching for the best products to dropship.
Find trending products
If you are experiencing troubles in picking what products to sell in your online store, try finding trending products. If you manage to find these products and start advertising them before your competitors, it can turn out to be a huge advantage for your business. This can help you establish your online store as a market leader. Here are some instruments to help you find trending products.
- Social media
Researching the social media accounts of major companies and brands can help you find what goods are in demand. Many companies view social media platforms as a huge opportunity to establish better relations with customers. It can serve as a marketing instrument for promoting and selling products to potential customers. Among the platforms that are used for this are Pinterest, Instagram, Facebook, Twitter, and Youtube.
- Online analytical sites and tools
Various analytical websites and tools will help you find the products that have been in demand or products that are just gaining popularity. Here is the list of websites and tools that will help you find ideas for the best products to dropship:
- Google Trends
- Trend Watching
- Trend Hunter
- Google Keyword Planner
- Moz Keyword Explorer
These enterprise eCommerce software are essential for eCommerce entrepreneurs as they help evaluate products and the level of competition.
- Online retail platforms
To build a competitive and highly demanded product offer in your store, you have to look at giant online retail platforms and analyze the nature and level of product demand on them. Along with AliExpress, explore platforms like Amazon and eBay. These are the biggest platforms where new dropshipping product ideas can be found.
Find niche specific products
A great way to grow your dropshipping business is to target a specific niche. Because you are taking a specific niche, the level of competition will be significantly lower compared to a broader niche. The target audience will also be considerably smaller, which will allow you to spend less on marketing.
This doesn’t mean that you will always have to sell products in this specific niche. Over time, you will be able to diversify the product range and find new audiences to ensure the growth and development of your online business.
- Research the competition
Look at your competitors closely and study their activity. Take into account their website design and layout, the products they offer, the pricing, what payment method they offer and the delivery options they have. Don’t copy it bluntly, though. Look for yourself to figure out what you like and pick out the things that work.
- Join online communities
There is a large number of online communities that you can use to research the best products to dropship. These communities can be easily found and joined on Facebook, Reddit, and other forums and social media. There you can find lots of information about what people want and need.
Selecting a dropshipping supplier
In the dropshipping business, a lot of aspects depend on the relationship with the dropshipping supplier. Finding a reliable supplier who can provide high-quality products at affordable prices is one of the main keys to success in the e-commerce business. There are many platforms that you can drop ship from. Although, most entrepreneurs choose to cooperate with AliExpress suppliers. It is worth noting that Shopify is considered one of the best dropshipping platforms – one product Shopify store being quite a popular choice among drop shippers. Here are some guidelines you should follow to find the best supplier on AliExpress:
- Product filters
When searching for a product, make sure to apply these filters: tick “4*&Up” and sort the results by the number of products. The search results will show you the most reliable suppliers.
- Product reviews
Product reviews will allow you to see how reliable the supplier actually is and if his products are of good quality.
- Shipping terms
Look at the shipping options that the suppliers offer. Can the product be shipped to your customers’ place of residence? What is the delivery time? Check the shipping prices. A lot of AliExpress suppliers offer free shipping. So, make sure to choose a supplier that has this option.
- Store rating
Stores with high ratings that were operating for some time are more trustworthy than others. When selecting a supplier, you should keep this in mind.
The dropshipping business model is great for both newcomers and already established entrepreneurs. Here you don’t have to worry about all the aspects of the traditional e-commerce business. All you need to do is launch an online store, choose what products to dropship and find the supplier. Though it is not as easy as it sounds, we hope that the advice that you found in this article will prove to be useful in your search for the best products to dropship.