In 2003, Skullcandy introduced colorful, stylish headphones to a dull, monochrome market. 10 years later, Keir Dillion and his 6-man team at Frends are taking the headphones market by storm with premium headphones for women that are treated more like designer handbags.
Frends’ bestseller, the Layla headphones, boasts specially engineered audio drivers and are wrapped in soft leather to prevent the dreaded hair-snagging. They are also accented with hand-polished, antiqued metals and packaged in textured, cream-color boxes that resemble clutch purses.
Frends products have hit Apple stores and Best Buy since 2012 and the company believes that once people see fashion and electronics in a new way, it will open up a massive category for growth in consumer electronics.