Is your company currently operating on a hybrid basis full-time? If so, you may have encountered a number of challenges when attempting to create a strong, cohesive company brand. Although hybrid work can offer employees the choice between in-person and remote work and can have a number of benefits for the company, it can sometimes complicate branding efforts, even if the company has already secured a virtual office zoom background for all employees to use on calls. Fortunately, there are a few simple fixes that can help you build your brand in a fully hybrid environment. Here are a few of the changes you can consider making.
Your Brand Logo Visible On Calls
If you want to quickly strengthen your brand within the company and encourage your workers to begin promoting it elsewhere, you might want to institute a common custom google meet background for all employees that incorporates your brand logo. This is a simple yet effective first step that can help you get the ball rolling on your future branding efforts. Having your brand logo visible on all professional calls can help:
- Create a sense of unity and shared purpose among your workers
- Strengthen and reiterate your current branding efforts
- Get newer employees familiar with the company logo
- Create a feeling of cohesiveness among workers who are attending your calls remotely and workers who are there in person
Get Your Whole Team A Branded Background
If you choose to add virtual background in teams, you can reinforce your brand and get your employees’ creative juices flowing in an unorthodox yet effective way. After using your company branding as a virtual background for a while, some of your employees may be inspired to come up with ways you can sharpen and hone the brand. This out-of-the-box tactic can:
- Add a sense of fun and quirkiness to your meetings
- Get workers excited to promote the company’s brand through their work
- Further strengthen the company-wide sense of unity behind one brand
In the long term, building your brand in a hybrid environment may come down to commitment and consistency. Promoting the same efforts among remote and in-person employees, for instance, is crucial. In order to avoid cohesiveness problems, you’ll need to launch focused, strategic, and consistent long-term branding campaigns. Brand design firms can also be helpful. Above all, it’s important that you remember to:
- Set common goals for the company
- Issue clear-cut mission statements and values statements
- Promote a cohesive culture throughout the business
- Provide the same information to remote and in-person workers
- Offer support to all employees and accept feedback for brand improvement
Although operating on a hybrid basis can have numerous upsides for your company, it may also throw a wrench into your current branding efforts if you don’t take several preventative measures. Fortunately, it’s fairly straightforward to continue building your brand while combining remote and in-person work across the company. For a simple shortcut, consider making your brand logo visible on calls and offering your entire team one unified, branded background. In the long run, remember to set common company goals and always be open to hearing employee branding feedback.
