Creating and selling digital products is one of the best and easy ways to build a passive income online.
From online course and eBook to digital downloads and templates, there are more opportunity to build a profitable business.
In this guide, I will explain in details the product launch strategy you can follow to create digital product to sell online, even with no prior experience.
Step 1: Choose a profitable niche
When you think about creating digital products, the first thing is to choose a profitable niche where there is market demand.
A niche is a focus topic or audience with specific interest. The most profitable products provide real solution and value to people within the niche.
Choose a profitable niche:
Think about your experience, skills or passion
Research trending topic on Amazon, Pinterest, Clickbank etc
Use Google Trend and keyword research tools to find interest.
Below are examples of some popular niches:
- Finance
- Fitness
- Small business
- Parenting
- Marketing
- Digital planning
Whatever niche you choose, make sure there are existing digital products.
Step 2: Identify Your Audience Pain Points
After selecting your niche, the next step is to understand your audience.
A successful digital products offer solution to certain problems.
So, you need to find out what challenges your audience are facing, and what is the real solution you ca offer them.
Here are a few tips to guide you.
- Join reedit community in your niche and check repeated questions.
- Search Quora website and forums and find out what people are struggling with.
- Check Amazon kindle and check books in your niche.
For example, let say your niche is productivity for women, a common pain point may be the time management.
A product such as Daily Planner for busy Women is directly addresses the challenges.
Step 3: Decide what type of Digital Product To Launch
Now, you understand what your idea customers want, choose the right format for your product.
Ensure that the format is alight with your skills and how your audience prefers to digest the content.
Here are a few of most popular digital product you can create.
- Online Course: Perfect for in-depth training
- eBook: Great for sharing how-tos, knowledge and guide.
- Templates: Such as notion planners, budgeting, Canva template etc
- Printable: Checklist, coloring pages, planners etc.
If you love writing, an eBook or printable might be a good fit to start. And if you prefer teaching through video or screen, an online course would be a deal.
Step 4: Create the Product
You have your format in mind; it is time to create the actual product.
Don’t waste much time on it, your first product doesn’t need to be perfect.
The goal is to provide clear, valuable content that provide solution to a problem.
Below are the tools to create your products based on the format,
- Courses: Zoom for video, Loom for screen recording and platform to sell your products like Teachable and Systeme.io.
- EBook and Printable: Canva, Google Docs or Microsoft Word,
Tips for creating product that offer value:
- Start with simple outline
- Break content into sections
- Add visuals to make it engaging
- Offer it to beta taster or find and collect feedback.
- The product must deliver a real solution and easy to use.
Step 5: Package Your Product
It is very essential to package your products professionally to make it appealing to your audience.
Here is how to package your product:
- Create a cover design, eBook mockup using Canva or other design tools.
- Make sure your layout is readable, clean and mobile friendly for easy digest.
- Add your brand logo, colour, font etc
Step 6: Choose a Platform to sell Your Product
There are many platforms available to help you sell your digital product without need to create a website.
They offer all the tools and resources to ensure you market your product through their platform.
Below are a few worth trying.
- Clickfunnels: It is best sales funnel builder to create sales page to sell your product. If you want all-in-one marketing tools, then check the platform.
- Teachable: Idea for online courses
- Gumroad: Good for all types of digital products
- Shopify: Great if you plan to build a store to sell your product.
You can choose a platform, learn the basic and grow from there.
You can start with Teachable, as it is very easy to use and beginner’s friendly.
Step 7: Set a Price for Your Product
Set a price for your products based on the value and not effort or length.
Tips to set up pricing
Check other similar products and their prices
Start with low price, and increase it as you gain more testimonies and feedback.
But don’t underprice as people value what they pay for.
Example, a well-designed and package digital planner might sell for $9 to $15.
A mini-course solving a certain problem could sell for $27 to $49.
It is important to set your price based on value and problem is solve and not about time.
Step 8: Promote Your Product
Promotion is a crucial aspect of creating and selling digital product online.
The best digital product won’t sell without any proper promotion and marketing in place.
You need traffic, and it requires building audience to create awareness about your product.
Ways to promote your product:
- Email List: Offer freebies to collect emails and promote your offer.
- Content Marketing: Write blog posts, create YouTube videos, podcast and share your product.
- Instagram: Share tips and testimonial about your product.
- Pinterest: Great for drive traffic to blog post or store.
Also, you can run paid ads on Facebook or Google to get fast traffic to your product sales page.
Conclusion
Creating and selling digital product is one of the best ways to build a profitable business.
And getting started may be challenging, but once you master all the steps lay above, it will be easy to get it done on time.
So, start by choosing a niche, identify a problem, creating something that offer solution and promote it consistently.
Understand that your first product doesn’t have to be perfect. Just make sure you launch, gather feedback and improve it.
That is how successful creators started their journey.
Are you ready to launch your first digital product?
Don’t let the fear hold you back.
It is time to share your experience and impact more lives.
