The 21st century is all about self-expression and creativity. People these days tend to really be into art and are constantly coming up with new and fresh ideas. However, some of these ideas require additional funding which the original creator does not necessarily have. This is when crowdfunding campaigns come in handy. Basically, it means taking small amounts of money from a big amount of people all Today, one of the most popular crowdfunding platforms is Kickstarter.
What is Kickstarter and How Do You Use It?
Currently, Kickstarter is one of the largest crowdfunding platforms in the world that is helping artists and scientists from all around the globe share their ideas and receive some money for their future creations. The whole idea that lies within Kickstarter is crowdfunding, which means that all investments for projects come from the website visitors and their donations. For every donation all investors receive from the artist something in return, for example, a signed book copy or a vinyl with the song, options may vary. At the same time Kickstarter, itself takes 5% of all the money that is being donated to the website.
How do you create a Kickstarter campaign, though? It is very simple. You just need to register on the website and start filling in the information. The more detailed you will be about your idea or project – the better. Do not forget to think of gifts for your patrons, depending on the size of the donation they should know that they will get something from you in return. The bigger the donation, the more personalized the gift should be.
Kickstarter Video: Is it Important?
Creating a Kickstarter video is not an obligatory demand. However, it is highly recommended Some people even hire videomaker to make it look like a professional one. You also might want to check out a Kickstarter School for some tips and insights that will probably be of great help to you.
Why is a Kickstarter video creation so important, though? Basically, your video will be the first thing that people will see when they will be making a decision whether or not to back your project. It is your best chance to persuade them to do so. It can also be a great way to find new people for the project. For example, if you are trying to raise some money for an IT project and want to hire web developers in Ukraine your video might just help you find the right people.
3 Major Steps of Creating a Kickstarter Video
How to Make Kickstarter Video: Practical Tips and Ideas
Now that you have learned about its importance, let’s find out out about how to create Kickstarter video. Just for you, we gathered together a list of tips that will most definitely help you out.
Make It Short
Remember, that a Kickstarter video is basically an ad, not your biography. Therefore you should keep it as short as possible. Keep in mind, that all of the most successful Kickstarter campaigns had videos no longer than 2 or 3 minutes. Check out the Coolest Cooler’s campaign – with just a 3-minute long video they managed to collect more than $13 million with an initial goal of just $50 thousand.
Pay Attention to the Beginning
It is a common misbelief that the most important part of the video is the ending. In reality, most people pay attention to the first 3, rarely 10 seconds of the video, and it is your only chance to get their attention. Watch the Naya Health Smart Bottle’s Kickstarter campaign to see how a catchy video should look like. Attracts your attention immediately, doesn’t it?
Don’t Hide Behind the Curtain
If you, the creator, want to immediately build trust with your potential investors, you must appear in the video, the sooner – the better. Be genuine, smile, and introduce yourself. However, do not focus solely on yourself, remember, that your project should get all the attention.
Start With “Why”
Start your video by explaining why you are doing all of this in the first place. Then explain how you are planning to achieve your goal. Finally, tell people what is it that you are doing. It is a proven fact that people tend to perceive this strategy better than the reverse one.
Make It Emotional
The best thing about creating a video is the amount of emotional connect you can have with the viewer. Think of the type of emotion you want your viewers to have, make it strategical. All the best Kickstarter videos are emotional. You could, for example, check out this one, it greatly appeals to everyone’s love for their family and important ones.
Pay Attention to the Thumbnail
A great thumbnail in many ways is the definitive factor in whether or not people will start watching your video in the first place. So make sure you have three things in it:
- An overlay text so that your viewers will instantly know what the video will be about.
- A soothing combination of bright colors to attract the eye.
- Clear shot of your product.
Do the Recap
At the end of your video, do not forget to mention the most important points of it. However, do not make it way too long, or people will just get bored and stop watching it. Finish your video with a call for action.
Final Thoughts
Kickstarter is an awesome way to find the budget for a creative project and bring something new and fun into this world. This platform had been a real savior for artists, scientists, and developers of all sorts from all over the world. Now if you are one of them, hopefully now you realize the importance of creating a video for your crowdfunding campaign. Even Kickstarter’s specialists claim that campaigns with a video tend to reach better fundraising numbers than those, that do not have one. Just be sincere and take some time for preparation before actually shooting anything and you should be just fine. Hopefully, your project will receive all the attention it deserves, and you will reach your fundraising goal!
