Marketing automation is an essential thing in Marketing Cloud. Marketing Automation enables marketers to execute and measure repeatable marketing campaigns that integrate with Salesforce Marketing Cloud and other Marketing Clouds like Eloqua, Marketo, Pardot, and Oracle Marketing Cloud.
Marketing Automation also helps build personalized campaigns by segmenting your data into different lists of people who have similar characteristics – these segments can be based on demographics such as gender or location, purchase history such as how much they spend or what products they buy, etc., or something more specific like whether they are a new customer or an existing customer. DESelect can also help in the segmentation of data in the Salesforce Marketing Cloud through its drag-and-drop features that replace the need for SQL queries.
What is Customer Segmentation?
Marketing Cloud experts define customer segmentation as the process of dividing your customers into groups based on specific characteristics and behaviors. The Marketing Cloud allows you to use data from various sources to create segments, which can then be used to develop personalized messages and content for your customers.
The Marketing Cloud provides a wide range of tools that help marketers reach out to their target audience with relevant messages at the right time through various channels, such as email, mobile devices, or social media.
How Does Marketing Cloud Segmentation Work?
Marketing Cloud experts explain how Salesforce Marketing Cloud works by collecting information from accounts in CRM, website behavior tracking data, and more. This allows marketers to collect all types of customer data across multiple touchpoints–whether it’s on your website or via your call center -and integrate them into one view. Marketing Cloud gives its users complete visibility over their entire funnel throughout the whole customer journey. The Marketing Cloud also makes it possible for users to create different groups of people based on purchase behavior, life-stage, or any other relevant data.
This way, you can develop personalized messages and content to reach out effectively with your marketing efforts. Marketing Cloud experts explain how through segmentation, marketers can target their audience more precisely than ever before. Sending them highly targeted communications across all channels – email, mobile devices, and social media; ultimately increases open rates and conversion rates in return.
Email Campaigns Of Salesforce Marketing Cloud
The Marketing Cloud provides some great marketing automation features that can be used for email campaigns. The Marketing Cloud is an all-inclusive solution, which means you can manage all of your marketing needs in one place, including email campaigns. It allows you to take advantage of marketing best practices and seamlessly build custom workflows for each campaign.
The Marketing Cloud gives marketers the power to send targeted messages based on user behavior or profiles, making them stand out from other companies that are not using this feature.
How To Create Personalized Campaigns in Salesforce Marketing Cloud
Step 1: Defining The Campaign
Marketing Cloud Marketing experts recommend developing a plan before you begin. The first step is to define the campaign, which includes identifying key business objectives and mapping out your audience segments. When determining the different groups within your target market, Marketing Cloud experts advise marketers to think about characteristics that are unique or relevant to each group instead of just focusing on demographics because this process will help build audiences who have engaged with content in the past, which helps increase open rates for future campaigns.
The Marketing Cloud provides several ways to identify customer personas, including email lists, social media properties (i.e., Twitter followers), website visitors, mobile app users, and offline data such as CRM records and user activity logs from Marketing Cloud. Marketing Cloud also gives marketers the ability to import third-party data relevant to their audience segments, such as company or industry information, from a Marketing Automation platform, which can be used for additional targeting of your marketing campaigns.
1. Selecting the target audience
Selecting the target audience with segmentation: Marketing Cloud allows you to segment your audience based on various criteria. Marketing Cloud allows for 36 unique segments across any combination of attribute fields in Marketing Cloud, including custom ones created by administrators or users. A couple of examples include “Gender” and “Marital Status.”
2. Specify campaign responses
Marketing Cloud Experts can utilize the automated campaign response feature to capture responses from users wanting more information. Marketing cloud will provide email addresses, phone numbers, and web links of potential customers interested in learning more about your product or service.
The marketing automation platform makes it easy for marketers to develop a plan encompassing all customer engagement stages, including lead nurturing strategies like drip campaigns, upselling tactics/cross-selling ideas, and finally closing deals with qualified leads.
3. Use campaign hierarchies
The Marketing Cloud Campaigns let you create campaign hierarchies to isolate the effect of different marketing efforts on your business. For example, if you are running a promotion that ends in five days and wants to compare performance before versus after the sale, use Marketing Campaign Hierarchies so the group can isolate results within each level of hierarchy for an accurate comparison.
Step 2: Make personalized content.
Marketing Cloud experts know that marketers should focus on their audience and create personalized content for them. The marketing cloud provides all features to help you target your customers, subscribers, and visitors based on the data you already have. The Marketing Cloud also provides features to manage your data and update it daily (and even hourly).
Step 3: Launch your campaign.
The Marketing Cloud’s intuitive interface lets marketers launch campaigns in less than an hour. The Marketing Cloud offers the ability to monitor campaign performance through web-based reporting tools. You can also use the Marketing Cloud to analyze your existing data and create targeted lists of customers.
The Bottom Line
The Marketing Cloud is a powerful tool for creating and sending segmented messages to your prospects. The Marketing Cloud can help you better understand what drives behavior, increases sales, and improves customer experience across all channels. The Marketing Cloud offers a robust set of tools that can be used to create segmented campaigns. The Marketing Cloud has industry-leading analytics capabilities, allowing marketers to better understand their organization’s data and make strategic business decisions on how to best leverage the information at its disposal for maximum impact.
By using the Marketing Cloud, you will gain complete insight into your customer base along with the ability to send targeted messages aimed directly at them.