The e-commerce industry thrived amidst the covid pandemic as people were forced to stay indoors and avail of the online space for placing orders. This growth is expected to attain bigger figures this year. In such a backdrop, we are going to take a look at the latest trends in the e-commerce field:
- A steep rise is going to be seen in both programmatic and context-based advertisements. This is why social media sites are changing their design for being in sync with these changing demands. Programmatic advertising decides the target audience by using datasets and is shown to the audience depending on their consumption. This type of advertising offers e-commerce store owners a better chance of reaching out to their potential audience.
- People are getting increasingly exposed to their mobile phones. This has created a large demand for mobile responsive websites which can keep up with the shopping needs of customers on the go.
- E-com businesses are increasingly relying on marketing automation for catering to avenues like easily accessible shopping carts and customized landing pages. Proper implementation will assist in sending out tailored made replies to the end-users and displaying products and services as per their specific taste.
- Image shopping has evolved into the newest reality in the e-commerce sector allowing customers to shop their favorite products by simply pointing their camera towards the same. They are next shown recommendations of the product from different online stores.
- AI-powered chatbots are going to see a steep rise in generating greater user engagement. The customers are going to feel more valued as the chatbots cater to their demands in a sensitive fashion while making shopping a delightful experience.
- Ecommerce stores are trying to overcome the challenges of pattern identification and customer segmentation by banking on intelligent algorithms of AI. However, the data accuracy is determined to a great extent by the size and quality of data.
- The trend of social payments was initially popularized by Paypal and has now been integrated by most popular social media platforms like Google Wallet, Apple pay, Twitter Buy, Facebook payments, etc. The operation of these payment methods is similar to a digital bank allowing the customer to purchase products or services either from the platform or other online retailers supporting similar payment methods.
- The logistics sector has not seen any considerable improvement over the past few years. Customers had to stay contented with free shipping before the idea of same-day delivery gained mainstream status in 2013. But currently, the shipping and logistics field is getting a major makeover in the form of drone deliveries which are undergoing pilot testing by Amazon in the USA. The drones are reaching the destination following the shortest route through Google Maps integration.
- There was a time when online shopping was limited to payments via, cash and cards. But currently, a large number of payment avenues have opened up ranging from cryptocurrencies to digital wallets. You can take the example of Payoneer which allows making business-related transactions once you complete the Payoneer sign-in process. An invitation is sent to the recipient to join the Payoneer account if they don’t already have one.
Conclusion
The e-commerce stores are trying to deliver personalized experiences to end users which are increasing the satisfaction metric for retaining the customers for longer.
