Online casino and gaming operators have worked hard to make playing on their sites as close to playing at land-based premises as possible. This has meant software and game developers have had to keep pace with technological advancements to adapt to trends and the ever-changing needs of players.
Mixing Up Games
Online casino and gaming sites want to keep existing customers returning whilst also attracting new ones. There are a variety of ways for them to do this, ranging from loyalty bonuses and special offers for existing players to welcome bonuses for newbies.
In addition to this, games have to be exciting and relevant for players to keep wanting to play them. So having slot games that have popular themes like Pharaohs and temples, along with developing new games, is inevitably going to keep things appealing. For instance, there’s Slingo, which combines two popular games on various sites, like bingo and the slots at Paddy Power Bingo, to make this relatively new game in a variety of popular themes. There’s also Megaways.
Just as its name suggests, Megaways is a slot game that gives players more ways to win than the traditional 5-reel slot. These games are relatively new to the online casino and gaming industry. Players have responded well to them and the multitude of themes they’re available in to play.
Smartphones for On-the-Go Play
It’s all well and good having more games for players to play, but the technology that’s used to play them has to be able to keep up with the gaming demands. The Science Museum comments that smartphones are literally like handheld computers. We’re able to send emails, watch the footage, listen to music and play games without compromising on quality.
This is mainly thanks to HTML5 technology, according to HTML.Com, making the standard of audiovisual quality games in online casinos and gaming sites the same on any device. HTML5 is code that game developers use to create web content that isn’t quality compromised but instead optimizes user experiences on mobile devices, no matter how small the screen.
It’s because of this, players can play games on any device, whether it’s continuing a game they’ve started at one point in the day on their smartphone or continuing on another device, like their laptop.
This has opened up online casinos and gaming sites to a wider audience, particularly tapping into markets that would otherwise be unable to get to a land-based casino. It means that games can be played at any time or anywhere it’s convenient for a person.
It’s clear to see that online casino and gaming operators need to keep abreast of trends when it comes to game development and technological advances. It’s by doing this that they’re able to remain, market leaders while retaining their customer base as they seek to widen it.
Games and special offers, like bonuses, are always going to appeal, but so are the variation of games and the quality of the device they’re being played on. When these two are married together and are successful, it’s a win-win situation for both the business and its players alike.
