Multiple ways exist to make your customers stay on your website longer. However, it might not be that simple with all the static content. This is where pop-up videos come in, reviving everything around them and attracting the eye of your website visitors to the particular moving spot.
Pop-up videos have proven to be an efficient way to engage users with dynamic content. You can use them to briefly explain a particular feature or showcase a product in a more interactive way. We’ll overview some of the strategies today to improve your pop-up interaction rates.
What Is a Pop-Up Video?
A pop up video is a separate window that appears on a website and showcases video content. A specific user action on a website triggers a video pop-up. These actions can be clicking a button, scrolling down a page, hovering over an element, or attempting an exit.
Marketers use pop-up video content for a variety of reasons.
What Are the Benefits of a Pop-Up Video?
Pop-up videos offer benefits that traditional static pop-ups cannot. Let’s take a look at them:
- There’s no need to open a video in another tab or window. The fewer clicks, the better. Who likes to take extra steps to complete the task, even if it’s just opening a new tab? Pop-up videos appear on the same page as users, making them easily accessible.
- Visual demonstration. Sometimes, static content may not fully convey the true essence of a product in contrast to a video. For example, in the case of fashion and apparel, videos can showcase a model demonstrating how a dress fits from different angles.
- Storytelling opportunities. Consumers cite brand stories as a major factor in their purchasing decisions (68%). Pop-up videos are an effective tool for implementing storytelling. For example, you can add a customer testimonial to your pop-up video where your satisfied client shares their experience dealing with your brand.
- Extended interaction. Video pop-ups keep users on your website for a longer period of time. Therefore, you have more chances to convey your brand’s message and values. Plus, users are likely to remember the information better when they engage with it for an extended period.
While video pop-ups have their advantages, you should also remember several downsides. Due to its nature, this pop-up type may be harder to implement than static pop-ups. In addition, videos often decrease website loading time, which may not work well for your SEO and conversion rates.
Therefore, we’ve created several tips so you can implement the pop-up video feature on your website correctly and let your customers enjoy your dynamic content.
Top 6 Strategies to Increase Video Pop-Up Interaction Rates
Pop-ups have their strengths and weaknesses. If you turn on pop-ups on a website too often, they can only annoy visitors. Because of the dynamic essence of pop-up videos, you should be even more accurate. For example, too many contrasting colors and sudden movements can scare off your customers. For this not to happen, let’s overview the top six strategies.
1. Provide control options
Let your website visitors control the video content that suddenly appears on your website. Quite often, the option to close a pop-up appears on a page in a few seconds or in a place that is hard to find at once. It’s not the best decision with video pop-ups. Place a close button in an available place right after a pop-up appears.
2. Mute sound by default
Loud sound is another aspect that may make visitors never visit your website again. This can be especially true when the sound on their device is at 100%. To avoid this, it is important to give visitors the option to disable or adjust the volume of the sound. Additionally, avoiding using loud and intrusive sound effects on websites is essential, as these can be a turn-off for visitors.
3. Show value upfront
Although videos have the ability to attract users’ attention immediately, more is needed for them to keep interacting with your pop-up video. Introduce catchy titles and explain why users should spend their precious time watching this video.
4. Optimize video file size and choose the right format
Statistics show that if a website takes longer than four seconds to load, 25% of visitors will abandon it. Video content is typically more data-intensive than content like text or images. That’s why video pop-ups can potentially increase page loading time, especially when a user already has a slow internet connection.
Compress your video size without compromising the quality. You can do this with the right codec, like H.264 (AVC) or H.265 (HEVC). Additionally, choose a suitable video format. MP4 is the one to save quality while letting videos load fast.
5. Be concise
Brevity is the sister of talent. In our case, brevity also contributes to high pop-up video interaction rates. Pop-ups aren’t the place to translate 40-minute YouTube episodes. However, it’s an excellent spot for 30-second clips. Yes, this time is enough to make an impact.
6. Test user feedback
Finally, user feedback is a great strategy to improve your pop-up video campaign. This is how you will know whether this campaign attracts or distracts website visitors and can assess your pop-up video interaction rates.
You can track user interaction with your pop-ups using analytic tools that measure metrics such as watch time or click-through rate. Plus, you can offer your users a survey with questions about video length and content relevance.
Conclusion
Pop-ups should be used strategically, and when done right, they can be an effective way to engage with your audience. They should be used to capture attention and drive users to take action.
Multimedia pop-ups, known as video pop-ups, are a distinct type of pop-up. One misstep and you can ruin the entire user journey. But with the strategies we listed in this article, the chances of improving your pop-up video interaction rates increase drastically. Test these strategies and enjoy!
