Every business, from big to small, is expanding their audience pool by owning a website. If you are looking to take the next step of business excellence, you need to make sure that your web developer gives you a website of the highest quality.
Since you’re competing with million other websites on the internet, make sure that your website has the following features to make it stand out from the rest.
Readability
Every website has some text to describe the services that the business is providing. You should ensure that the text is formatted correctly so that a reader can go through it quickly. Always remember to use elegant yet readable fonts.
Most people only go through 30% of the written text on the website, so make it short and precise. Don’t write a long paragraph containing unnecessary information.
Your headings should be engaging, and the following text should either be short or in a list or bullet format so that the reader can digest it easily.
SEO Optimized
A website won’t do you much good if it can’t attract an audience. People think that only the content of the website matters but what they fail to understand is that in order to make a search engine optimized website, the code of the website needs to be optimized accordingly. That’s why most businesses are going for services such as Fredrik Blanke, who are an expert in both; front end and back end SEO.
These professional web development services make sure that the correct keyword is distributed throughout your website, putting plenty of links, images, and videos, meanwhile coding the website accordingly.
Attractive yet Simple Design
Most designers make websites very complicated in hopes of achieving uniqueness. A person who comes to your website should not have to investigate how it works and where to find basic information.
The website should be user-friendly and should contain detailed information about your products and the services you are providing. You wouldn’t want to lose a potential customer just because he couldn’t understand how your website works or what you are trying to sell. Make sure that you include several ways for them to contact you throughout the website.
Engaging your website’s visitors may seem simple, but if you have the budget to spare, it is still best to hire a reputable design agency. Clay is a firm specializing in user experience, with the goal being to ensure your visitors are able to navigate your website with ease and quickly find what they are looking for.
Mobile Responsive
The world is moving at such as fast pace that people want information available to them on-the-go. You should make sure that your website is mobile responsive so that users can access it from their smartphones and your audience is not limited only to laptops and desktops.
Not only should your website be mobile responsive but should also be mobile optimized to the highest of levels. When a user visits your page on a mobile, the information should be as clear and visible as it is on a laptop.
A Call to Action
The most crucial part of a business website is a call to action. Most users have a brief attention span, and they need to be told what to do. If you aren’t telling them where to click, or how can you help them, they will simply move over the next website.
Action buttons such as – “Click Here for More Information,” “But Now,” “Add to Cart,” “Cash-Out,” should be clearly visible.
