Many people want to get into the eCommerce business just because it offers many benefits. The online store business is growing day by day and it is estimated that 95% of all transactions will be done online until 2040. This shows why eCommerce is a popular business model for all entrepreneurs.
However, just because it is so popular it is also full of competition making it harder for a new eCommerce store to get a piece of the pie. Developing an online store brand is harder than ever, but if you do it properly you can improve your chance for survival.
There are many traps in the eCommerce business especially for beginners which can end your business before even penetrating the market. In this article, we will go through some of the tips for kick-starting your eCommerce business in 2019.
Identify your niche
This step is where you make or break your business. Choosing the right niche to dive into has many things to consider such as market size, competition, target audience, trending products and etc. It is important that you tackle a niche that you are familiar with. By doing this you will be able to answer any questions your customers give you and have a better understanding of what they want. The more focused the niche, the clearer the target audience you’ll have. Avoid going for general websites that will be almost impossible to advertise them.
Determine your brand strategy and stick with it
Before you create your eCommerce store you have to establish some brand rules that you should follow along your journey. If you want to establish your brand from the start you need to create a unique image for your company and focus only on the things that separate you from the competition.
Focus on High-quality products, photos, and descriptions
Just because of the high competition customers have set higher standards and demands on how they imagine their perfect store. It is now worth starting if you place low-quality products or poor website design with all the pictures and descriptions. It is also important that you make the process of buying easy for the customers. Simplifying the buying method will improve your rate on abandoned carts and bring you, new customers. Always focus on quality over quantity when you are building your eCommerce store.
Create the perfect shopping experience
As we mentioned earlier, customers appreciate great shopping experience. This is why you have to make a simple design for your website that customers can navigate through it without any issues. Checkout methods should be as simple as they can, this is crucial just because most of the orders are abandoned at checkout due to complicated instructions. You should allow different payment options and shipping options for your customers, as well as a guest checkout where customers can order without registering on your page.
Focus on your social media game
You have to understand that most of the transactions on your eCommerce store will come from social media. So, it is very important to focus on your social media platforms. They provide huge benefits and every eCommerce store cannot be imagined without social media. Investing in social media profiles is the best way you can survive in the online business.
Engage with customers and build relationships
Focusing on your customers and building solid relationships could be a game-changer especially for new eCommerce businesses. Without your customers, there is no business, which is why it is important that you build long-lasting relationships and turn your regular customers into loyal customers. Even the top teams in the NFL SuperBowl betting odds use this strategy to increase relationships with fan bases and establish their brand.
This means that you have to focus on creating the perfect customer service and friendly staff that is capable of solving every problem your customer encounter. It is also great to ask them questions and get information about what products they would like to see, are they satisfied with your store and etc. This information will be extremely helpful for setting up the perfect online store.
These are some of the tips that will help you boost your eCommerce business right from the start. This journey is going to be hard and the most important thing is to believe in your idea and never give up.