If you are thinking of creating a website, then you have also thought about how you are going to optimize it for search engines and if you haven’t considered this, you should do. Search engine optimization helps increase the ranking of your site and makes sure that customers can find you when they are searching for items relating to your market niche, but if you are unsure of where to start, don’t worry, we’ve got you! Here are the things you need to know when applying SEO to a new website.
Domain Name
It always helps to start at the beginning, so the first thing you want to do is chose an amazing domain name. Keep it as simple as possible, you want a name that is difficult to misspell, difficult to forget and doesn’t sound similar to other organizations that are operating in the same space. Think of a name that you can build a brand around, you will need to take a holistic approach to this but don’t expect to come up with a solid domain name in 5 minutes, these things can take days.
Keyword Research
So you’ve got your domain name and the idea of how you are going to build your brand around it, the next stage is keyword research. Think about the main area you are focusing on as a business and brand and then think about the keywords that are associated with that particular topic. You’re also a new website, so you aren’t going to be popular off the bat, so you want to be assessing the types of keywords that you can use that you won’t have a vast amount of competition for, so get really specific. Use Google tools to help you and string together long-tailed keywords to help you differentiate yourself from your competitors.
Consider Your Users
You don’t want to make navigating your site hard work. A good baseline is that no information should be any more than three clicks away. If it is more than this, then your site architecture is too deep, and not only will your customers get fed up with attempting to search for the information; Google will take a long time crawling it. Utilize more of a flat structure to make your customers’ lives as seamless as possible and to also increase your chance of a better ranking.
Make Everything Accessible!
It sounds ridiculous to have to mention it, but make sure that every type of user can access your site and your content! Don’t just develop one type of site in favor of the other as you will be eliminating large proportions of users. Make sure that you put effort into both the mobile and desktop versions of your site; not all users will access your site on your mobile and conversely, other people may only use mobiles.
Your Content Is Your Lifeblood
You have spent money on your website, you have spent time researching keywords, and you have expended effort making sure that you have multiple versions of your site, the last thing you want to do is ruin it by not considering the content you are laying down. If you fill the content with too many keywords, there is no flow, and users will lose interest and go elsewhere. You don’t want to sound like you are selling anything to them, rather that you are having a conversation with them around a subject matter you are both interested in. Plan and revise your content and get other parties to read it before you publish, two sets of eyes are always better than one, and they may be able to give you some good feedback.
Use Already Established PBN Links
If you want to increase traffic to your website quickly and effectively but simply don’t have the time to do it all yourself, you can employ services that will improve your ranking which will result in more traffic. The website’s concern with the matter can help you by providing your website with a proven network of links that will increase the authority and thus ranking of your site. The rank can increase in as little as two weeks if the rest of your site is up to standard and you have covered the rest of your bases. The website https://t-ranks.com may guide you properly regarding this.
Final Thoughts
SEO is consistently evolving but the basic parameters when you first start a website remain the same. Make sure you chose an awesome domain name that sets you apart from other companies and brands that are operating in the same market segment. Like with anything else that is worth doing, think about what you want to achieve and how you are going to do it, research your keywords, think about how users will engage with your website and make it easy for them.
Plan your content and make as many revisions as you need to before you publish, it doesn’t need to be flawless, but it doesn’t need to sound like a terrible marketing pitch. Once you have completed the basics, you can then begin watching your site increase in the rankings, if you want to supercharge this, use platforms that can help you grow faster than you could have imagined.
