Considering that Twitter has 238 million monetizable daily active users worldwide as of now, you will find almost every brand on this platform promoting their business and connecting with their current and prospective customers. That’s why you may notice brands keeping an eye on their metrics, like retweets and likes to grow Twitter followers quickly.
However, one of the most underrated metrics on Twitter is “impressions”, and there’s no doubt how working on this metric can help you boost other metrics like engagement rate to become a popular influencer or brand on this social media site.
Before we start discussing why Twitter impressions are important and how you can increase them, let’s understand what twitter impressions are.
What Are Twitter Impressions?
Twitter impressions are basically the number of times Twitter users have seen your tweets. They don’t only have to be from your followers but can be from anyone on the platform. Say they may have come across your tweets organically on their feed, through hashtags, or a Twitter search.
Now, it’s essential to keep in mind that Twitter impressions don’t mean that someone has read your tweet. They may have simply scrolled past it. But if your tweet is engaging enough, these impressions will convert into engagement, such as likes, retweets, comments, and even new followers.
To view your impressions, you simply need to click on “analytics” and navigate to the “tweets” section.
Why Are Twitter Impressions So Important?
1. Shows the Relevancy of Your Tweets
Higher Twitter impressions tell that your tweets are relevant and reach the targeted audience. Of course, this means that you have implemented the right content strategy while keeping your target audience in mind.
The more relevant the tweets are, the higher the chance of getting a new follower or boosting the engagement rate.
2. Gauges the Effectiveness of Your Twitter Marketing Strategy
If you are constantly getting low impressions on your tweets, this means something is wrong with your marketing strategy. Therefore, you may have to update your strategy to get the attention of Twitter users. Otherwise, you may keep working on your current strategy.
3. Tells About Your Audience Quality
Having a higher follower count isn’t something to be really proud of until or unless they actually engage with your content. Hence, Twitter impressions are a great way to assess the quality of your audience.
If your Twitter impressions are quite less than your number of followers, it could possibly indicate that your followers are inactive.
4. Gives You an Idea of Your Twitter Hashtag Campaign’s Success
Even if you have run a paid hashtag campaign or promoted a tweet, you can analyze their success by filtering the impressions metric based on the “promoted” option. This way, you can evaluate your return on investment as well.
In addition, you can simply check the organic impressions of your tweets. They can help you give an idea about the hashtags you’re using and whether you should tailor your hashtag strategy.
Tips to Increase Twitter Impressions
Now that you’re aware of what Twitter impressions are and how they can help you with brand recognition and other valuable metrics, here are some effective tips to help you boost Twitter impressions.
1. Be Consistent
Remaining consistent with your tweets is imperative to make your account more discoverable by Twitter users. If you post more tweets, more people will be able to view them, and if they are engaging enough, they will even leave a like, comment, or even retweet it to help you with brand awareness.
To stay on the top of the minds of Twitter users, you must post regularly. This way, the Twitter algorithm will also facilitate you in showing up on the other user’s feeds.
2. Know What Your Audience Wants
Your tweets must be relevant to your audience to get a higher number of impressions. The built-in Twitter analytics can provide you with powerful metrics such as your audience demographics and interests to help you better evaluate their likes or dislikes, so you can adapt your content strategy accordingly.
3. Incorporate Efficient Hashtags
The significance of hashtags on Twitter can’t be emphasized enough. They can crucially boost your impressions and introduce you to a new audience only if done right.
You should incorporate hashtags into your tweets that are relevant to your niche to reach the right audience. You can also take inspiration from your competitors in the hashtags they use.
Since having all the relevant content in one place is more convenient for users, using the right hashtag means your tweets will appear on the hashtag search result.
4. Post at the Most Optimal Times
Posting at the right time means that your audience is active and is most likely to view your tweets in a massive pool of tweets. This is essential because you don’t want to waste your efforts on your tweets when your audience isn’t active.
Now there’s no hard and fast rule to post at a certain time of the day. It all depends on your Twitter analytics. After some time, your analytics, especially engagement rate, will tell you when your audience interacts most with your tweets.
After a few trials and errors, you can guess the right time to post, increase impressions on your tweets, and get noticed on the platform.
5. Make Your Tweets Eye-Catching
You don’t have to rely solely on text-oriented tweets. To make your tweets stand out, you should incorporate video and photo content into your tweets. This way, your tweets will catch the eye of the user, and they are most likely to even engage with them.
You can also add a link to the post you’re referencing in your tweet, which usually gives an image preview to make your tweets look more noticeable.
6. Interact with Your Followers, Brands, and Influencers
Interacting with your followers on your tweets, such as replying to their comments, will drastically help with impressions and engagement rate. Since tweets with higher engagement tend to show up on the top of users’ feeds, doing so will be your best bet.
You must also engage with relevant brands and influencers on this platform to get a new audience. They may even retweet or like your tweets which will boost your impressions and help you with brand recognition.