Many businesses are looking for a headless content management system. Their reasons for doing this vary. They may want improved customization or to break free from cluttered conventional platforms.

The way businesses store and manage content for articles and products has a huge impact on the way their website looks, the way their website performs, and by extension their conversion rates. Therefore, businesses are looking for something different than a traditional CMS.

What Is a Headless CMS?

A headless CMS distinguishes between content management, content storage, content production, content distribution, and content display. The coupling of these factors allows a marketing team to focus on audience building, creation, and business success.

You can understand this better when you look at the popular content management system WordPress. WordPress is a juggernaut that does everything. If you want to make a large website, WordPress will do it for you. If you want an e-commerce platform, WordPress is where you go. WordPress bundles content management and content display.

When you are on the admin side or the back end of WordPress, you create content for a new page or post. The content is published and displayed based on the unique features of the theme. Content creation, content storage, and content display are all coupled together.

However, this does not help you if you are making content for a skill for Alexa or something for a Facebook chatbox. Having everything cobbled together in WordPress does you no good if you are looking to make content for a social media post.

Conversely, a headless CMS allows you to store and create content without focusing on publishing. The display aspect is secondary.

But you might ask, why is this a big deal? Don’t you want your content published on the web? Yes, and no. The Internet is saturated with content created by every Bob, Dick, and Harry who has a smartphone on their camera and a word processor.

Now, the key has to be audience building. Now, if you want to set yourself apart from the masses, you need a more flexible tool that focuses on creating and publishing content wherever you want to publish it. Therefore, headless CMS is a more popular choice.

Understanding a Traditional CMS

Some advantages of a traditional CMS vs a headless CMS are they are more simple to use, can be used without a developer team, and has a user-friendly interface. It’s easier to develop and publish content more quickly due to the fact that everything is in one place. Everything from content management to design is in one spot. It also is cheaper and easier to use the templates that would be provided by a traditional CMS because with a headless CMS system you would have to create everything from scratch.

Traditional CMS systems having a more user-friendly interface is also preferred in case content creators want to manage the look of their content themselves, instead of relying on developers to do so.

So which should you use? A traditional CMS may be preferred for smaller businesses that may not have the number of resources needed to effectively use a headless CMS. For more simple websites that may not have certain features that a typical CMS template may not have. A headless CMS would be best if you have a development team available to create the UI for your website. For headless CMS it would be easier to use your content that is set up on a certain channel that wouldn’t be easily changed on a traditional CMS system. For example, if you have content on a mobile app that you would also like developed on a web app or television app.

Four Benefits of Headless CMS

1. Headless CMS Is More Flexible, Easier, and Faster

With headless CMS, you can choose your programming language. Since headless CMS is API driven, you are able to build your front end the way you want. This means that your developers can develop how they are accustomed to developing without needing to conform to the constraints of a traditional CMS.

2. Headless CMS Is Evergreen

With a headless content management system, you can future proof your application. It separates your presentation layer from your logic and data layer. You can structure your content in a way that makes new projects easier and that allows you to rebrand on multiple channels. With a traditional CMS, the code was commingled with the content.

3. Make Use of Omni-Channel Architectures

The need to create content that works well across different touch points is one of the biggest challenges for marketers today. But instead of requiring you to manage each challenge separately, headless CMS makes it possible to create a seamless experience that can be seen across various touch points while maintaining consistency, branding, and relevance.

4. Headless CMS Is Less Expensive

It’s easier and quicker for your team to create new functionality using headless CMS. For example, your marketing team may want to create several sites for a product. With headless CMS, they can start creating immediately and must wait for developers to create CMS based templates. Upfront costs are also reduced because you can start small and easily scale up as your needs change.

Recently, headless CMS was thought to be a scrappy upstart. Now, it is mature. It offers multiple well-established firms. And it is changing how marketers view content creation and content management.

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