How about 49 tips to improve your blog posts or copy? One of the challenges writers face is writer’s block, which can be overcome by developing interesting blog topic ideas.
The next challenge is the actual writing, which can be overcome by several means including writing daily.
In this piece, we highlight 49 tips to help you write better blog posts as you strive to write daily going forward.
Here we go:
7 Tips for Writing Headlines
When writing headlines:
- Research: Conduct topic/keyword research
2. Think: Consider search intent. Think like a searcher. What query would a typical searcher type in?
3. Add: Include such keywords garnered in #1 and #2 above in your headlines. You may also attempt to use your keywords/keyphrase at the beginning of your headline.
4. Tune: Use power-words. Power words are powerful and can make the difference between a click and a scroll.
5. Word Count: Aim for 8-12 words, and less than 96 characters including spaces (beyond this your headline will be truncated)
6. Experiment: Try 5-7 different headlines (for best results)
7. Analyze: Use Headline Analyzer Tools like Coschedule Headline Analyzer (assigns a score showing how strong your headline is based on length, character count, use of power words, etc, then offers suggestions to optimize)
2. Meta Description
7 Tips for Writing Meta Descriptions
1. Include keywords: Try to include keywords/keyphrase in your meta description
2. Summarize: Summarize the entire point of your post
3. Convince: Why should people click on your headlines? Here’s where to convince them
4. KISS: Keep it short and simple, you have only 156 characters, anything more, and it will truncate.
5. Observe the word count limit: This is a no-brainer, considering #4 above
6. Include CTA: Include calls-to-action like “Find out more”, “click to read more”
7. Experiment: Try different meta-descriptions until you find a solid fit.
7 Tips When Using Images
1. Sourcing: Recommended sources include Pixabay (free to use without attribution), Pexels, Wiki Commons Library, stock images (paid), and self-generated images (using tools like Canva, Unsplash, your screenshots, etc)
2. Attribution: Credit the owners or creators of photos used. Pixabay is free to use without attribution or credits.
3. Copyright: Beware of copyright infringement. Be sure you’re free to use photos before using them
4. Alt Tags: Use alt+tags to improve SEO
5. Number: Use multiple images including charts, graphs, infographics, etc, as needed. Not too much, as that can slow sites down. Aim for one image per 200 words (plus or minus).
6. Space: For better aesthetics, space them (images) out evenly
7. Observe image size guidelines: This is important so your images render properly and not blur. It can vary from site to site.
4. Introduction (Opening Paragraph)
7 Tips for Writing Intros
1. Use keywords: Include your keywords or keyphrase in the first words of your first paragraph.
2. Use statistics: Numbers don’t lie. By including stats, you engage your readers’ minds. They try to quantify what you’re talking about.
3. Sourcing: Always trace the original source (continue to click on links until you arrive at the original source). Most writers misquote or distort stats/facts so be sure to cross-check.
4. Referencing: As much as possible try linking to each stat you quote.
5. Period: Aim for stats no more than 2 years old.
6. Use quotes: Quotes from experts also help to strengthen your points. It confers authority on your assertions. Ensure that you’re quoting people with verifiable authority, knowledge or influence.
7. Use active voice: Do not use passive voice, it weakens your copy. Active voice makes you speak with authority and keep readers engaged.
Passive voice: The article was written by her father
Active voice: Her father wrote the article.
5. The Body
7 Tips for The Body
1. Rewrite sentences:
Always ask, what words can I remove or rearrange and still retain or convey my message/point?
2. Short sentences:
Use shorter sentences. Readers get lost in extremely long sentences. Practice rewriting a sentence until it’s shorter and sharper.
3. Short paragraphs:
When your sentences are short, your paragraphs will also be short. More people are reading on their mobile devices, blocky, wordy paragraphs make your content appear bulky. This scares readers who mostly skim and scan nowadays. So, keep mobile in mind, even though you write on PC.
4. Use lists, bullet points:
Instead of bulky texts, readers love lists, bullet points, and snippets. These improve readability and aesthetics. Readers want handy, actionable advice, so use lists for itemization wherever possible.
5. Use subheadings:
Subheadings help break-up your paragraphs and improve overall readability. This is also great for SEO. Use H1 tags for main headline, H2 for subheadings, H3 for sub-subheadings. (H1>H2>H3).
6. Ensure Flow:
Ensure your paragraphs and points flow, i.e. naturally transition from one to the other seamlessly. You can use connectors, words or phrases that connect two different paragraphs.
Arrange your points logically, taking the reader from step to step, top to bottom. This sustains reader attention, engagement, and enjoyment of your article.
With great flow, viewers can read a 5, 000-word article without knowing. Whereas a boring disjointed 200-word article will be a turn-off.
7. Keyword density:
This refers to the number of times your key phrase appears in your content or copy. If used 10 times in a 100-word article, your keyword density is 10%. Aim for 0.5%-3%, i.e. no more than 3 times per 100 words. This tells Google crawler what your article is about, plus reminds readers what the main subject is, and helps you stay on-topic. Avoid keyword stuffing.
7 Tips for Improving Wording
- Tool up:
Download and install grammar tools like Grammarly, it checks your written content for grammar and suggests changes.
- Be creative:
Be yourself, be creative, develop your own voice, but be professional and friendly. Is your audience US or UK? This will determine if you’ll use American or British English.
- Keep it simple:
Avoid the use of big-sounding, empty, pointless, senseless, grandiose grammar. Except you’re writing for maybe a comedy blog.
- Tell a tale:
Employ the art of storytelling.
- No shortcuts:
Avoid abbreviations like coz, lol, ROTF, LMAO, when writing formally.
- Watch it:
Avoid or limit the use of exclamation marks, and
- Don’t plagiarize:
Please, by all means, avoid PLAGIARISM, say NO TO PLAGIARISM, PLAGIARISM sucks (and that’s not repetition, it’s emphasis!). ALL caps also sucks.
7. Closing and Conclusion
7 Tips When Writing Conclusions
Give a brief summary of the entire article (emphasis on brief)
Create a shortlist or roundup of your main points for quick reference.
- Use keywords:
This helps you remind readers what the main focus is. People can lose focus after reading a 3,000-word article that doesn’t implement keyword best practices.
- Use active sentences:
As mentioned earlier, active sentences are more impactful and efficient at delivering your message and driving the point home.
Avoid lengthy conclusions that feel like a fresh article altogether.
- Drive action:
Use call-to-action to get readers to take certain actions like comment, share, subscribe, read more about, contact, etc.
- Be creative:
Be creative with your closures. Experiment with different styles and see which sticks.
These tips when implemented can take your blog posts from okay to great, and from great to excellent. Which ones have worked for you, which ones do you agree or disagree with?
Share your thoughts in the comments section.
Amos Onwukwe is an AWAI trained Business and Ecommerce Copywriter who also covers Tech and Social Media. When not writing, he’s thinking of writing or making music. He’s been featured in Huffington Post, Dumb Little Man, Ecommerce Nation, eCommerce Insights, Understanding Ecommerce, Result First, Floship, GrowMap, Self Growth, among others.
You can connect with him on
LinkedIn: Amos Onwukwe