High-quality games and attractive bonus offers make a good online casino, but there is still one thing that powers the whole business in the background. We are talking about a casino website that serves as an anchor of the entire gambling process. It’s the core of your online casino business and it must be perfect.

A superior website is visually appealing and highly functional. It is also packed with amazing content that impresses new visitors and convinces the existing fans to keep coming back for more. As such, a website represents the best tool to start an affiliate marketing campaign.

What is affiliate marketing?

By definition, affiliate marketing is a special marketing strategy that earns content creators a commission for every product they sell from their websites. Affiliate marketers cooperate with third-party sellers who recognize the quality of website content and target the same audience, so they make a natural fit in a win-win situation.

A report shows that 81% of brands and 84% of publishers leverage the power of affiliate marketing, a statistic that will continue to increase as affiliate marketing spending increases every year in the United States and worldwide.

In this post, we will analyze the success factors of an online gambling business and present the finest templates and plugins for an affiliate marketing website.

What is needed to be successful in the online gambling marketing?

We don’t want to talk about how to create an online casino because our goal is to reveal the most important success factors standing behind good gambling websites. If you analyze the best payout online casino, or even a mobile casino, you are going to identify three major features. Let’s check them out one by one here:

  • Great Content

Have you ever heard of a popular motto: Content is king? It is one of the basic rules of online marketing because every user enjoys consuming great content. Your casino may offer the best games and lucrative bonus offers, but it will only take you so far if you don’t invest in high-quality content.

What does it mean? Well, it means you need to write posts and produce videos and images that grab users’ attention at a glance. This is the only way to generate a massive fan base and become a successful affiliate marketer.

  • High Quality Links

Link building is another thing that separates industry leaders from their followers. The feature is closely connected to content quality since websites with great posts tend to earn much more inbound links than their less successful competitors. Inbound links coming from reputable websites represent proof that your online casino is highly reliable and trustworthy.

  • Fast & Convenient Website

Of course, you also need to build a website that is both fast and convenient. Website visitors accept nothing but perfection in 2021, which means that your virtual casino has to operate flawlessly around the clock. In other words, page load times have to be minimal. The whole site has to be user-friendly and easy to navigate.

Best Templates and Plugins for an Affiliate Gambling Website

You can have all the knowledge in the world, but it won’t help you if you fail to use the right website administration tools and apps. There’s a whole bunch of templates and plugins for an affiliate marketing site, so let’s take a look at the three tools we consider to be the best.

1. Mercury

Number one on our list is Mercury, aka an affiliate WordPress theme designed specifically for casino gambling websites. The thing we love the most about Mercury is that it requires little to no technical skills. It is suitable even for beginner-level users with minimal IT experience.

The theme features 25 custom short codes and 26 custom widgets. Mercury also features three types of readymade post templates that make affiliate topics look more appealing and natural. The theme blends in casino websites naturally, thus making every affiliate post look beautiful.

We like what Mercury does behind the scenes, too. The theme offers excellent support around the clock, while its developers update the tool frequently. Mercury is widget-friendly and it comes in high resolution. Besides that, the theme is compatible with all of the major browsers such as Chrome, Firefox, Safari, Edge, and Opera.

To cut the long story short, Mercury represents one of the finest tools for affiliate marketing websites in 2021.

2. Flytonic

Flytonic is an all-around tool that can help you handle every aspect of a casino website. It provides clients with a wide range of services, so we will only mention the ones that really make the difference for affiliate marketers:

  • WordPress customization and maintenance. Flytonic can help you administer the website and make it highly functional in the long run.
  • Premium casino stock photos. Visual content is extremely important, which is why you should opt for a platform that gives you plenty of choices.
  • Casino design services. This is yet another amazing function of Flytonic because it guarantees to make your casino games look appealing and attractive.
  • Search engine optimization. Flytonic uses advanced algorithms to identify SEO opportunities and improve the ranking of your website in engine searches.
  • Custom logo and banner design services. Finally, you can utilize Flytonic to customize banners and logos on your casino site.

3. Coinflip

Our list would be incomplete without Coinflip, a casino affiliate and gambling WordPress theme. It’s a relatively new tool, but it deserves our attention thanks to the variety of functions and operational abilities.

Simplicity is the name of the game when it comes to Coinflip. Unlike many other themes, this one is known for being user-friendly and super-easy to comprehend. Coinflip is the best tool for gambling sites, casino reviews, casino affiliates, forums, and so many more. The platform is compatible with lots of third-party tools, including WooCommerce and WooCommerce Lottery.

Coinflip offers its clients a number of practical features like casino descriptions, bonus messages, image customizations, social media integrations, multiple languages and payment methods, different currencies, and so on. It also has superior customer service, so you can solve issues (if any) almost instantly.

The Bottom Line

The online gambling industry is growing quickly and so is the affiliate marketing industry. However, starting a successful online casino with lots of affiliate opportunities takes a fair share of planning and numerous performance tools.

In this article, we analyzed the most important online casino success factors and showed you the best templates and plugins for an affiliate gambling website. Entrepreneurs who want to launch a real money casino should definitely follow our suggestions, but we are here to answer all of your questions in the comments section!

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