Did you know that customer loyalty should be one of the most important focus points of a company? A lot of research shows that loyal customers are the most important cash flow revenues. Imagine it yourself; when you are lyrical about a specific shop, because the employees help you so well or because the products are of excellent quality, you are tempted to visit that store more often, aren’t you? And buying more things, because of the previous experiments with the shop? And exactly that is why creating customer loyalty is very important! The loyalty of customers can be reached by a lot of things, but one of the most important factors to influence is the memory of your customers. You should make sure that your customers keep remembering you, which can be easily reached by giving them presents with your company’s logo on them! When a customer receives a ‘handy’ or ‘useful’ product, when for example checking out, and the customer is going to use the product, every time she or he uses it, the customer will get reminded of your company and chances are more likely to come back! Read beneath surprising presents.
A wine opener
Invest in wine openers with your logo on them. A wine opener often ends up in the drawer, which is perfect. When the drawer is opened, your customers will see the opener. Thereby, when a wine should be opened, chances are big that they will use the opener and get reminded of the store. Can you picture it already? Your customer is having dinner with a group of friends and is opening a bottle of wine with your wine opener. Someone asks about the ‘company that is on the wine opener’ and your company will be the talk of the town (or the dining table) for a moment! Besides loyalty, you will also create word-of-mouth advertisements, which is also very valuable for your company!
Samples
Another great investment for presents is to start giving out samples when someone is checking out. A sample could be a skin-care product, a label, bath foam, or some natural oils. People are tempted to use samples because they are curious about their origin. This curiosity will result in your customer wanting to know if the sample works! You could also think out of the box and focus on CBD oil for instance. You could invest in a bulk private label CBD and give these as presents to your customers!
