A domain extension can represent and provide so much more than just a home for your website. The reasons to register new generic TLDs are simple: brand protection, branding, memorability, and last but not least, availability. If you want to protect your online reputation, you have to start by protecting your domain name.
Things Money Can’t Buy
At the beginning of the 2000s, there were only a handful of choices for domain extensions, most notably .COM, .ORG, and .NET, but since then, a lot has changed. Now, as we are approaching the roaring 2020s, you have to pay close attention to digital transformation trends in financial services. Finding a good domain name can be a difficult task, but choosing the perfect domain extension is essential. For this reason, it is crucial to keep up with new domain releases and make sure you are aware of what domain extensions influence the economic market the most.
Things Money Can Buy
The financial community has the chance to not just show their love for the money market with several new generic Top-Level Domains; the possibilities for achieving an outstanding domain name are nearly endless. With a domain name that ends in .FINANCE, .MONEY, .LOAN, or the newest financial domain extension .BOND, you can quickly communicate the purpose of your website and create a powerful first impression. This premium domain extension is ideal for financial service providers, advisors, or investors. It can create a positive impact on your brand and has the ability to strengthen the value of the domain itself. Registering a .BOND domain will close gaps in your domain portfolio and help protect your brand as well as your customers. The best financial domain extensions are meaningful ones that people can identify with, and that change the way things are done.
Register your .BOND Domain Before it is too Late
Having a fundamental digital strategy is very important for every financial business in the current day and age. With your business goals established, the next step is to identify your online target market. Who do you want to reach with your digital strategy, and why should you buy the .BOND extension for your domain name? The main reason is simple: experts recommend to have a portfolio of domain names and that financial companies purchase the .bond domain version of your domain name to prevent somebody else from doing so. Each domain that you do not register for yourself presents a compelling opportunity for an offender imitating your brand to cause damage to your reputation and revenue. The easiest way to protect your company is to register common variations of your domain before someone else does so and before any damage can be done. The last thing you want is a competitor or a company with a similar name to buy it before you can. .BOND domains can be registered for up to 10 years, and for brand protection purposes, you should register your domain name for the longest period possible. At the very least choose your registrar’s auto-renew option and keep your current payment method up to date so your domain name registration can renew before it expires.
Give Web Forwarding a Try
What if you already own a successful domain name with a high SEO value? Implementing a new .BOND domain name doesn’t mean you have to forget about what’s already there. Especially when it’s working well. You don’t have to drop everything and turn your back on your existing website. Included in the cost of the domain from 101domain, web forwarding, which is also known as “domain forwarding” or “URL forwarding,” allows you to point one or more domain names to an existing website. With the introduction of all the new gTDLs, web forwarding is a great tool to use.
An excellent example of “web forwarding done right” is the North American U.S. Bank. It is not just the fifth-largest U.S. commercial bank, but also prides itself on putting people first by treasuring meaningful relationships with its customers. The Bank employs over 75 thousand people and holds more than $488 billion in assets (as of September 2019). They redirect users that type in US.BANK into their browser to the company’s main website USBANK.COM. While blocking others from registering the domain name, the well-established bank also uses this strategy to drive additional traffic to its primary website. It does that by redirecting potential and existing customers from the easy to remember .BANK domain name to the official company page.
Brand Protection and Domain Blocking Services
Crime never sleeps, and that’s no different for cybercrime. Actually, with the world being as connected as it is today, it has never been easier for cybercriminals to find ways to capitalize on your brand at the expense of your customers. If you own a successful business or a trademark and you’re not careful, you may find yourself the victim of cybersquatting. Cybersquatters registering with the intent of profiting from the goodwill of someone else’s trademark and can cost your company considerably. Some criminals monitor domain names of well-known financial institutions on a daily basis, hoping that they forget to register a newly released gTLD or renew a domain name. By misrepresenting a domain associated with your business name, they can also easily ruin your reputation.
According to the World Intellectual Property Organization, there has never been so much cybersquatting. In 2018 alone, trademark owners filed a record number of 3,447 cases under the Uniform Domain Name Dispute Resolution Policy. It’s not surprising that the top sector of complainant activity was banking and finance, as well as that all forms of cybersquatting affected financial consumers.
As mentioned earlier, to protect your brand on the internet, it’s necessary to monitor new domain names registrations, which potentially can affect your business. More and more businesses are also investing in brand protection solutions to combat cybersquatting. Domain blocking services like Donuts DPML Defensive Registration or TMCHs Trademark Registry Exchange hinder others from purchasing a domain using your trademarked term in the covered TLDs across all domain providers.
