If you are wanting to really maximize your presence online and master all things digital marketing, then understanding all things SEO and how to pick your right keywords is the way to do it.
As the expert of SEO Kevin Miller will say, choosing the right keywords is really the ultimate step in enhancing your company’s presence and performance in a very competitive online world.
Doing so is no easy feat either. Google is constantly changing the way its SEO algorithms are created and it makes for a constant need to update your own strategy—which is why it is often best to engage with an agency that are experts in all things keywords and leave it up to them to help you be successful in this.
For those that may not be familiar with keywords or why it matters for your website, we are going to reveal all there is to know about this. From defining what keywords are to tips and tricks that help keep you ahead of the game, here is everything you should know about the wonderful world of SEO and keywords.
What exactly are keywords? In general, it is a selection of words or phrases that help drive your presence on google searches. This means that you are ultimately trying to predict what people may be typing into a search engine and then getting your website to pop up high in the results.
To find the right type of keywords, you will need to either do a ton of research yourself or engage with an expert agency on having them do that for you. Getting the right keyword strategy down is crucial for driving traffic to your website and ultimately helping your business be successful.
How to Do Keyword Research
If you are wanting to do keyword research, you will want to make sure you understand the steps and methodology behind it. This is because, at the end of the day, the goal is to determine keywords that will support your content and marketing strategies.
It is important to put yourself in the mind of consumers and think about how they might be thinking. The end game of this all is trying to predict what their thought pattern and behaviors will be.
Here are the common steps to conducting keyword research.
1. Understand Trend Insights
The first step in the process is to conduct keyword research that will help give you a robust understanding of the current market. This will help make sure that your keywords are reflective of the current trends and relevant topics—making you look super forward-thinking and extremely useful in the eyes of consumers.
2. Developing Authority
Another important factor when it comes to conducting your keyword research is to make your brand an authority in your industry’s space. This means that you should not only be producing content for sales purposes. You should be crafting content with keywords that offer up helpful sources of information that enrich consumers. Google heavily rewards companies that do this and you will want to link this all back in with your keywords.
A great way to develop authority is to get your website linked to third party blogs, forums or media publications that have backlinks from relevant keywords. This will help really grow you as a trusted and authoritative brand that consumers will trust and look to in the future.
3. Quality over Quantity
Sure, you could probably come up with a list of keywords that could ultimately get you ranked first on a search engine. But if those keywords are super irrelevant then why even bother, as no one will likely ever type those words in any way. This is where you will really want to find keywords that are both relevant to you and highly searched for by those on the internet.
4. Create a List of Topics
Another great way to really determine your keywords is to develop a list of general topics that you want your brand to speak to. From here this will naturally end up highlighting some of the keywords that are most important to you and your brand. For example, if you sell marketing software then you will want to establish yourself as a leader in the marketing world. So produce blogs on your website that talk about all things email marketing, inbound marketing, etc, and put the right types of backlinks within.
5. Utilize Expert Agencies
Finally, don’t shy away from trying to do this all yourself. Determining the right keywords to optimize the SEO performance of your website is no easy feat. But there are great agencies out there who can do all the heavy lifting for you, constantly stay up to speed with the evolving trends of SEO, and make sure that you start to dominate the SEO results relevant to your industry.