We often overlook local SEO in the hope that we can get on the stage with the big global players, but by doing so, we are ignoring a very healthy income stream that can really solidify our business locally. One of the reasons we want to do this is due to the tried and tested word of mouth marketing. Local people who are happy with your service are more than likely going to tell others about it, but the key to doing this is by creating engaging content. Don’t worry if you’re not sure where to start, we’re here to help.
Write About Local Events
A lot of SEO is based on content and you need to make sure that this content is good and that others want to read it. One of the best ways you can do this is by writing about local events on your site. Not only will this fulfil a wider need in the community in which you operate, but it will also increase your SEO ranking, especially in your local area. Local communities often suffer from information being spread about all over the place, so if you can generate your content into a one stop shop for all community activities, you’ll find that you rank higher. To learn more, you could get in touch t-ranks.com
Integrate Customer Reviews
Nothing speaks more about your business than customer reviews. Instead of just putting up testimonials, why not create a long post about why the customers left the said review? This way you can offer an online walk through of how you conduct your business and why customers are so happy with your service. There will always be negative reviews as we can’t get it right 100% of the time, but make sure you also address these and create informative and honest content that your customers want to read.
Video has taken on a life of its own over the course of the last few years. Video is now one of the main drivers of site traffic and one video is worth around and about 1.8 million words. With video being so prolific, you can’t ignore it. Instead of writing about your business or your product, why not show customers what it is you do? This way, you can be sure that they are getting an honest picture of what happens when they buy from you. You will also find that your site ranks better locally as there is more chance that local people will search out video content.
Everyone loves a good collaboration and content doesn’t have to be different. If there is another business that you work with locally, why not create content together? Especially if your services complement one another. This way you can hit two birds with one stone. You both get amazing content that will increase the traffic to your sites and you will also boost each other’s traffic between sites. Some people may not like this cross collaboration, but it can be really worthwhile especially in a local context. Businesses are suffering more now than they ever have before, so by working together you can increase your visibility locally and give your customers a different view of collaborative working. This will also reflect your desire to work for the community in which you reside in, so the only thing that can come out this, really, are positives.
Write About A Local Charity or Good Will Event
Everyone loves a good news story, especially if it is local and nothing brings out the best in people quite like charity. Why not make a point of writing about events that are supporting local good causes? This way you can be sure that your content is uplifting, reflective of what is happening of the community and is also up to date. Getting others involved can also help, so why not attend the local event and bring a photographer? This way you can boost your content with pictures and videos of what is happening. You can also include a total counter in your article if the event is collecting money for a cause. There really are so many avenues to explore when it comes to covering a local event.
When it comes to boosting your SEO locally, think about the content you are creating. Even if you have ideas of being a player on the worlds stage, don’t neglect local traffic as this can boost your sales more than you may have realised. Create uplifting and relevant content that is reflective of the community that you operate in and let others know what is happening. This way, not only will you get a higher ranking, you will also draw in more locals who will help you stay at the top of the search results.