A product video is a type of video that effectively demonstrates the benefits of the products. A product video explains the features of products better than a product picture. A picture is not sufficient enough to validate the questions a customer has about the products. A customer, while online shopping, cannot try the products themselves.

So they solely rely on pictures and product videos to confirm the quality and trustworthiness of the product. It also shows that viewers are more likely to buy a product after watching product videos. And for that, you can always rely on Wave video platforms to create beautiful videos! And, to make your videos more effective. Read on the tips listed below.

5 Professional Tips To Create Product Videos That Convert

Some advantages of having product videos are; their ability to explain how complex products works, allows the customer to actually see what they’re going to purchase, and keeps the customer from making in-store purchases.

So creating a product video is a task of huge responsibility, and here are five professional tips for creating amazing product videos:

1. Introducing your product without delay

When someone is interested in your product, they might want to know more about it. They will want to watch your product video to affirm their thoughts about your product. The tip is to introduce the product right away in the product video. If customers are made to wait through a long product video, they might lose interest in the product, and you surely don’t want to lose a potential customer.

2. Thumbnail

The thumbnail is the first thing the customer sees before even clicking on your product video. It has a lot of influence on the customer. A thumbnail that has nothing mentioned about the product and is simple and boring will instantly demotivate the customer, and they’ll not be interested anymore in buying your product. Your thumbnail should be engaging and make the customer understand why they should choose to watch your video. A catchy thumbnail that represents your brand/company will engage the customer.

3. The product video should represent your brand

Your product videos should represent what your brand is. If you’re consistent and committed to your brand’s image, it will show in your product videos. It’ll also assure the customer of the nature of your brand. For example, if your brand is a light-hearted brand for kid’s clothing, you can make the product video humorous and fun to watch.

Your product video can be direct and to the point if your brand is serious, like a brand for watches. The tone of the video should be consistent with the brand’s aesthetics. You surely don’t want a fun and quirky video for a serious brand.

4. Showing how to use the product and how it is made

Along with the product description, the product video should contain directions of usage. Some products can be a little tricky to use, and if you show how to use the product correctly, the customers will feel more confident in buying your products.

Some customers are also curious about how the product is made and what materials are used. This shouldn’t take much space in the product video and can be kept short and to the point. The main focus should be on how the product looks and its features and quality.

5. Make sure the product video is optimal for a phone

Nowadays, more and more e-commerce purchases are made from mobile phones. It’s quick and reliable and can be accessed anywhere and anytime. Online purchases have significantly increased as they’ve become more mobile-friendly. So, you need to make sure that your product videos and site can be accessed from any mobile.

Extra tips– Close up videos; showing the product while zooming into it creates a dramatic effect. If the product is available in different colors, the product video should showcase all the colors available for purchase. Real-life customer videos can also be included. People feel more confident in purchasing the product after seeing another customer using it.

Final Thoughts

Product videos are precious to your brand or company. It doesn’t matter if your product is easy to use or complex, as anything you’re trying to sell should have a product video. A good product video not only brings in more customers it also helps create repeat customers. So, start creating your product video now and see it all changed for the better!

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