Are you looking for ways to grow your Facebook fan page from scratch? Growing your fan page is not a walk in the park. Gone are the days when you can create a Facebook page and grow your audience by posting in the news feeds. Today, there are billions of posts per month on Facebook, the competition is more fierce, and you will have to put in more effort to grow your page.

However, you can build an active community on Facebook by following some of the steps popular brands have used to grow their audience. Here are tips you can use to increase your following on Facebook:

Optimize Your Facebook Fan Page

Your page is your first touchpoint on Facebook, so you must make sure it looks great. You can optimize your page by uploading a beautiful and attention-grabbing cover photo and completing the bio section. Furthermore, you can add keywords to the about us content to increase its discoverability on search engines. Finally, you should have at least 4 – 6 posts and some visuals on the page before you start promoting it.

Analyze Your Target Audience

The next step is to identify your target audience. These are the set of people who will likely be interested in your services or products and may end up becoming your loyal fans/customers. You can use Facebook Audience Insight to identify your audience and create content that will appeal to your target market.

Invite People To Your Fan Page

Start growing your audience by asking your friends, family, and customers to like your Facebook page and help you share it with people that may be interested in your products or services. You can also inform your current customers and contacts about your new page by sending them a mail and asking them to like your page.

Post Engaging Content To Maintain An Active Audience

The Facebook algorithm will prioritize your post if it generates early engagement, so always make sure your post appeals to your audience’s interest. Here are some tips you can use to create posts that will give you the desired engagement:

  • Use visuals to get the attention of your audience.
  • Ensure your content are relevant to your target market.
  • Your post should focus on solving your audience’s problems rather than on selling your products or services.
  • Add creative elements to your post by using emojis.
  • Ensure your post is concise and clear.
  • Use intriguing videos to start conversations on your page.
  • Buy real fan page likes, post likes, reactions, and video views to increase your page’s credibility and engagement.
  • Respond to every comment on your posts.

Boost your posts with Facebook Ads

You can use Facebook Ads to reach more people and get new fans. However, make sure you have some buzz around your page before running ads. You don’t want new fans to check your page and discover it has only a few likes. Create buzz, increase engagement, and gain traction organically by buying real fan page likes, post likes, video views, and post reactions before running Facebook ads.

Join Groups And Comment On Other Active Pages In Your Industry

Posting on relevant Facebook groups and commenting on pages with a huge active audience can get you noticed and increase your following. Besides, you can create your own group, invite people to join, build an active audience, and increase the level of engagement on your fan page.

Promote Your Page On Other Social Media Networks

Share your Facebook page on your website and other social media platforms like Twitter, LinkedIn, and Instagram. You can also grow your audience by adding your page to your marketing materials, blog posts, and emails.

Final Thoughts

Growing your audience on Facebook Fan page isn’t as easy as it used to be. Follow these seven steps to increase your reach and get more ideal customers to like your page. Do you have questions or want to share some tips with us? Please, leave us a message in the comment section below.


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