This is a question that many Australian entrepreneurs are asking, as they strive to promote their business and with such a highly competitive arena here in Australia, digital marketing agencies have a vast array of tools in their arsenal that they can use to boost their clients’ online profiles.
Here is our top 5 list of digital marketing strategies that Aussie businesses are using in 2024.
- Search Engine Optimisation – Known simply as SEO in the trade, this is the art of boosting a website’s rankings within specific Google searches. Why is SEO critical? The fact that millions of consumers use the number 1 search engine to source products and services is enough reason to use SEO services in Sydney to boost your ranking within Google searches.
- Social Media Marketing – SMM is one of the top digital marketing strategies used by small and medium size businesses here in Australia. If, for example, you are not posting daily on your Facebook page, or worse still, you don’t have one, this is something you have to change ASAP! Millions of Facebook users are eager to follow forward-thinking businesses and hiring a team of social media marketers would surely see your brand known in the local community. Good content can really boost your conversion rate, as this blog outlines.
- Pay Per Click – Pay Per Click advertising involves the advertiser paying the publisher an agreed amount for every click and with real-time bidding for the top spots, this is a complex field that demands using a top PPC agency who can manage every aspect of your Google Ads campaign. You can expect a high ROI when you engage the services of an award-winning agency with years of hands-on experience.
- Link-Building Service – Google recognises links and building inbound links to your landing page is a great way to drive traffic; outreach blogging makes use of top-rated independent blog sites where articles are posted that contain your links. When a user searches on Google, if your keywords are included, the blog will be well-ranked and the user is directed to the blog, which contains a link to your landing page. This is a cost-effective way to drive organic traffic and it is used by many companies.
- YouTube Ads – Relevant content is used and your Ads are spread through the material; if the video gets millions of views, you can expect a good outcome. This is a specialised field of marketing and you will get the best results by using a top agency, as they know the system inside and out, ensuring that you enjoy a high ROI.
As you can see, there are a range of services that you can implement to boost your web traffic, whatever your type of business, generating a strong online profile is essential.
