In the contemporary world, things change fast. In the online world, the pace of change is even quicker. Users’ tastes, priorities, and interests are constantly evolving. Just look at the impact of mobile usage on the desktop. Is your website future proof?
Are you equipped for the long run?
Trends are great and innovation is exciting but how long will they last? It’s a question every business owner must ask of their own website.
A functional web design may seem less exciting at the beginning but if you fill your website with elements that rapidly become irrelevant, outdated, and surplus to requirements, you’ll soon wish you selected choices that were more future proof.
Let’s explore the top 7 insider hacks you should use to future proof your website and ensure your website design stays relevant.
From emerging technologies, destined to last to devices that will enhance your site’s performance long into the future, here are the best hacks for a future proof website and a budget well spent.
Use a reliable CMS
There are many different types of CMS out there. Ensure the CMS you choose for your business website offers enough flexibility to accommodate your changing design needs as your business grows.
Some Content Management Systems (CMS) are offered at a ludicrously cheap price to snare unsuspecting businesses. Unfortunately, these bargain-basement CMS are unable to support software updates and quickly become useless.
Instead, select a reliable CMS and web hosting provider. Your CMS and website hosting are the foundations of your site so this is not an area where you should try to make savings. Don’t forget to check your web hosting comes with solid security features, including SSL encryption technology.
Think long term
Your website is no different from any over the device. Over time it needs to be revamped and updated. Why? As an online business, it is imperative you stay ahead of trends and remain appealing to your target market.
Make it a priority to build a website that is easy to improve and ensure future upgrades are included in your budgeting.
It is easy to mistake a web design project as a one-off investment – that’s not how you want to view it.
If you think about your website build as the beginning of a long term project you will return to again and again in the future, you’ll be more focused on getting the right foundations in place from the beginning. Considering your website build in this way will ensure your future upgrades are much more budget-friendly.
Implement a simple code
When choosing the coding language for your site, it’s a good idea to select a universal code that is simple to alter and maintain. In the future, your website may be updated by a different team member so it makes sense to use a well-known, straightforward coding language and avoid the hassle complex coding that could cause another member of your team.
Alternatively, you may wish to hire a web design agency with a proven track record of managing similar business websites, to take care of your website maintenance for you. Choose a web design agency that offers bespoke support, delivered in a timely fashion.
A robust SEO strategy is essential if you want to achieve online success and be found by your target audience. Let’s face it, who looks beyond the first page of search results?
The internet may provide a continuous flow of prospective customers, but if your business doesn’t appear in search results, you won’t be able to reap the rewards that good rankings bring.
SEO optimization will ensure your website shows up when your target audience needs your services or products, without it, you have a good web design that no-one sees.
Track your website visitors using data analytics tools and learn useful information about your users’ preferences. Find out which browsers and devices most website visitors use to access your site. Google Analytics is a useful tool for this type of research.
Equipped with handy data about your users’ behaviors online, you can ensure your website is shaped to meet their needs. For example, you can make sure your site is operating at an optimum level on both mobile and desktop to ensure users who prefer mobile devices have the same quality experience as those on desktop.
Content marketing is an important part of your marketing strategy. Businesses that actively engage in content marketing have a better ROI and remain more relevant than those that don’t.
If you are constantly uploading fresh content, you can ensure your content stays fresh, current, and of value to your users. Remember to focus on evergreen content with quality links that won’t age.
Take a minimalist approach
Trying to incorporate every passing trend on your website is expensive and time-consuming.
Minimalist web design is a classic trend that will never go out of style. Embraced by so many leading brands, minimalist website designs look professional, aspirational, and appealing. They are easy to use and popular with website visitors.
With a classic, yet stylish web design that will remain on-trend long into the future, you can save on the extra costs that come with short-lived design trends.
Using these 7 key insider hacks, you can future proof your website and ensure your web design remains professional, appealing, and cost-effective for years to come.