Get ungated on Amazon

Selling on Amazon is a great way to earn additional income and gain experience in eCommerce. But selling on the biggest eCommerce platform in the world comes with a unique set of challenges. One of these challenges is the restricted categories and brands on Amazon that require approval before allowing new (or even experienced) sellers to offer these items.

Getting ungated on Amazon, which is the process of getting Amazon’s approval to sell restricted products, can be a frustrating experience for new sellers, and we get that. But don’t be so quick to dismiss the idea because selling gated products can be very profitable for your business. In this article, you’ll learn how to go through the ungating process and get Amazon’s approval to sell any item you want on this platform.

Which Categories Are Restricted on Amazon?

The restricted categories are the first thing you need to know before getting ungated on Amazon. This way, you can choose which categories you want to get ungated in and act accordingly. Restricted or gated categories on Amazon include:

Animals & Animal-Related Products
Art – Fine Art/ Home Decor
Automotive and Powersports
Composite Wood Products
Cosmetics & Skin/Hair Care
CPAP Cleaning and Disinfecting Devices
Currency, Coins, Cash Equivalents, and Gift Cards
Dietary Supplements
Drugs & drug paraphernalia
Explosives, weapons, and related items
Export Controls
Food & Beverage
Gambling & Lottery
Hazardous and prohibited items
Human Parts & Burial Artifacts
Jewelry & Precious Gems
Laser products
Lock Picking & Theft Devices
Medical devices and accessories
Offensive and Controversial Materials
Other restricted products
Pesticides and pesticide devices
Plant and Seed Products
Postage meters and stamps
Recalled products
Recycling electronics
Refrigerants: Ozone-Depleting Substances and Substitutes
Strike anywhere matches
Subscriptions and Periodicals
Surveillance Equipment
Tobacco & Tobacco-Related Products
Warranties, Service Plans, Contracts, and Guarantees
Upholstered Furniture, Bedding, & Other Quilted Products
There are usually stricter rules regarding categories containing potentially harmful products or products more likely to be counterfeit or fake. The restricted brands or categories can change over time. Your account age can also contribute to which categories are restricted for you. Another thing that can affect restricted categories is the categories you are already approved for, so check everything regularly.

Amazon Restricted Brands

In addition to product categories, Amazon has put restrictions on some brands. The purpose of these restrictions is to protect consumers and the integrity of their marketplace. Below, we have a list of gated brands on Amazon. Note that this is not an official list provided by Amazon but rather a list gathered by sellers according to their research.

Nike brand gated on Amazon.

Nike brand gated on Amazon.

Sellers who want to sell these brands must provide invoices from the manufacturer or authorized distributors to get Amazon’s approval.

By doing a simple search on Google, you can find the complete list of gated brands on Amazon. Here’s an example of these brands:

A World of Deals
Balm Cosmetics
Calvin Klein
Dark Souls
DC Comics

How to Get Ungated on Amazon Categories – Brands?

Many sellers immediately dismiss the idea of going through Amazon’s ungating process because they believe it’s too complicated and not worth it. But they don’t know that there are two ways to get ungated on Amazon: you can do it yourself or get help from professionals. Many companies can help you ungate your account. Be careful to take time and research the company to ensure their services are tested, proven, and not against Amazon’s rules. Otherwise, you’ll risk your account getting suspended.

The requirements for getting approved in various categories and brands will vary, but there are some general steps you should take for all of them. Below, you will find a step-by-step guide to getting ungated on Amazon:

1) Get Familiar with Product and Category Restrictions

Understanding the restrictions on different products and categories is the first essential step you should take. You need to know which brands are gated and note that there are categories with gated sub-niches.

In addition, the restrictions are not the same throughout the 17 worldwide Amazon marketplaces. Restrictions and requirements differ depending on municipal, state, and federal legislation. For example, some products might be restricted on Amazon US, but the same products are open on Amazon Japan. If you want to sell in an international market, this is the crucial information you need to be aware of.

Amazon’s official restricted categories page is the most reliable source you can look up to find all the info you need. Remember to check this page regularly because a product that is open now might get restricted tomorrow.

2) Register for an Amazon Professional Seller Account

You must sign up for a professional selling plan to sell gated products. This plan will cost you $39.99 per month plus additional fees. It may sound expensive, but it has many perks that the individual plan doesn’t.

For example, it provides access to inventory tools for uploading batch files, allows you to manage orders via reports and feeds, and waives the $0.99 fee for each item you sell. This way, you can offset the subscription charge if you sell more than 40 products monthly.

3) Add the Products

This step is relatively simple. Go to your Amazon Seller Central account and find “Inventory Menu.” Then click the “Add Product” button and look for the restricted products you want to sell and add them one by one.

Get ungated in categories and brands.

Get ungated in categories and brands.

4) Request for Approval

Once you add all the products you want, select the restricted ones and click on “Listing Limitations May Apply.” Then, click the “Request Approval” button to get redirected to the form.

5) Submit Your Request to Get Ungated

The application form for ungating on Amazon is pretty straightforward, and filling it shouldn’t be a problem for you. However, you might notice that there are slight differences in some forms. These differences are due to some restricted products having more requirements than others.

You’ll probably have to upload images or PDF files such as scanned receipts to prove your eligibility. After completing the form, click on the “Submit for Approval” link.

6) Wait for Amazon’s Response

After submitting your application, all you need to do is wait for the result. Amazon will send you a short congratulations message if your request gets approved. You are now ungated in your desired categories and can list your products.

On the other hand, if your request gets denied, Amazon will send you a message explaining why they rejected it. The usual reasons are questionable products, inaccurate information, or invalid documents.

How Much Time Does It Take to Get Ungated on Amazon?

Depending on the age of your account and seller metrics, it can take anywhere between a few days or hours to get ungated on Amazon. It also depends on the category you are trying to get ungated in and how strict the restrictions on that category are. Products with a more straightforward application process will get approved faster than categories such as Jewelry, which has a long process and more requirements.


Getting ungated on Amazon is a great way to expand your business and increase profitability because gated categories are usually less competitive. All you need to do is follow the instructions in this article and wait for Amazon’s response. Hopefully, you’ll get approved, and even if you don’t, you can try again!

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