Digital marketing plays a key role in growing brand awareness, winning customers, and increasing sales. For example, SEO has a 14.6% conversion rate while traditional outbound methods like direct mail or cold-calling have rates as low as 1.7%. Implementing effective methods to take your digital marketing strategy to the next level can give your business the competitive edge it needs to survive and thrive.
Focus on one social media platform
Social media platforms gained 490 million users last year (resulting in a 13.2% increase, year over year), making social media an effective way to attract new customers. Using too many social media platforms at once can, however, risk diluting your digital marketing strategy and make it less effective. So, be sure to prioritize just one single platform that’s the best fit for your business. For example, FaceBook can help you build up a loyal audience while promoting your business and increasing sales. Recent algorithm updates now mean creating a FaceBook group is more beneficial than running a business page.
Use local SEO
97% of people use the internet to research products and services in their local vicinity. Local SEO can help ensure your business is optimized for local “near me” searches, improve your online visibility, and attract customers in your local area, Neon Ambition (https://www.neonambition.com/) explains. Updating your Google My Business page, for example, is a simple yet an effective way to strengthen your local SEO. Make sure to complete every section of your account and provide accurate contact information. It also helps to upload new photos every week, respond to reviews, and answer questions promptly.
Build genuine customer relationships
Nearly 58% of customers hate when businesses post too much sales-orientated content online. It’s therefore important to make a conscious effort to avoid off-putting, salesy content in your digital marketing strategy. Prioritize forming genuine relationships with your audience instead by responding to their comments with a genuinely caring, helpful, and friendly attitude. Also focus on creating educational and useful content that works to promote your business without being too obvious or pushy. In turn, you’ll gain your audience’s trust naturally, which makes them more likely to want to do business with you.
A solid digital marketing strategy is essential to help your business succeed. By taking your strategy to the next level, you can better enhance your online visibility, win customers, and boost sales.