Today, businesses of all sizes must have an online presence. It’s an effective way for businesses to survive and grow in the competitive market. The digital market offers a pathway to enable businesses to access various target audiences across different platforms. Marketers use these digital platforms to connect with prospective buyers and pull them toward their websites or other social media profiles.
If you want to rank your website high on the SERP, some advanced statistical tools can help you out. These tools also work perfectly with Google Analytics. Using these tools will also help you get a higher ROI [Return on Investment] for your business’s site.
Besides that, you may also want to enroll in a free google analytics course to understand the working of the Google Analytics system more systematically. Such a course covers all the essential concepts and topics on Google Analytics. Not only will you be a master in understanding Google Analytics, but you will also learn how it performs with other tools.
This article discusses some of the most widely used tools that work well with Google Analytics. Let’s read on.
Tools where you can add Google Analytics
While Google Analytics is an effective tool itself, some add-ons can make it more powerful. But before you learn about the tools, you can watch this video to clear your concept about Google Analytics:
Let’s read on.
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Data Import
Businesses utilize countless data sources to operate all their regular activities smoothly. One tool that can help achieve this is the Data Import tool. This tool will provide a unified view of a business’s data.
Besides that, you can also import data from different courses in one place. After that, you can also analyze the data if you want.
You can also combine customer relationship management data and Ad campaigns with other tools from Google analytics. Doing so will provide you with insights that will be highly beneficial for your business.
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Reporting Tools
These are the best tools through which you can understand data well. Under the Google Analytics tool list, you will encounter many reporting tools. These tools will give you an excellent understanding of your business’s performance.
You will also know how all the customers communicate with your applications or website. With these tools, you can picture your business data in tables and charts.
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URL Builder
The URL Builder will work perfectly with Google Analytics. As a business owner, you can run countless Ad campaigns through one website.
But the website can’t monitor all these sources in Google Analytics. This is pretty true when someone visits the site through these advertisements. This is where you need the Google Analytics URL Builder.
The tool is designed to add all the parameters to the URLs. Doing so will help track down all the data from the Ad campaigns effectively. You can easily know how well these marketing campaigns are performing with the help of these URLs.
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PII Viewer
You have to be extremely careful with PII [Personally Identifiable Information]. You’re not permitted to send personally identifiable information to Google Analytics. But when you certainly send a user ID within the custom dimension.
With this extension, you can map out the user ID stored in Google Analytics. You can store the PII locally with an email address and a name. The cool part here is that you need to create a custom integration. Referencing the CSV file, which leads to that information, will surely help.
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WASP
You can easily add “WASP” to your Chrome browser. This tool contains the developer console. It will certainly help debug and explore all the tracking ID google analytics issues. But you can also debug many tracking scripts with it. If you see it visually, it looks extremely good. Try to use it several times so that you can use it.
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GA Debugger
This tool comes in the form of a Chrome extension. With GA Debugger, you can debug the version of “analytics.js.” To do the debugging work, you have to modify the tracking code. The tool will also allow you to debug your websites. You can also see how other websites have implemented GA tracking with the “analytics.js.
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Screaming Frog
This tool is extremely powerful for countless reasons. Screaming Frog is ideal for both analytics and SEO. It comes with both paid and free versions. In the free version, you can crawl up to 500 pages.
But if you want to crawl more pages, you can opt for the paid version. You can also use the tool to scan your pages for the GTM or the Google Analytics code.
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Ghostery
This is another popular and helpful Add-on for the Chrome browser. This tool can identify and block all the tracking technologies. It will protect the data, terminate the clutter and also load all the pages faster.
You will surely find it useful, especially when using a dynamic IP. You can also switch off the GA Tracking when you don’t wish to send the data to GA.
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RegExr
This tool will work perfectly with Google Analytics, and you can use it in many ways. Some of these ways are:
- Setting the Segments
- Applying the Reporting Filters
- Describing the Funnel Steps
- Setting Up the Objectives
- Setting the Admin Filters
The tool will let you learn, test, and build regular and advanced expressions for the site.
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GA Table Booster
The GA Table Booster is a tool that is simple but highly effective. The tool will enable you to evaluate a dimension’s [Example: Channel] on over 1 metric. You will also get the chance to work with various tests and charts, such as
- Comparison
- Z-Test
- Heatmap
- Bar Chart
You can apply the heatmap to the conversion, behavior, and acquisition metrics. Doing so, you will get to see the 3rd channel when it comes to “users obtained.” You will find that the channel has the highest conversion rate.
When you add visualization to all the numbers, you can calculate the overall performance. You can also add some context to the data with no hassle.
Final words
This article will teach you about the tools that work perfectly with Google Analytics. These tools will certainly help leverage the power of Google Analytics effectively. Apart from that, using these tools properly can also increase productivity.
