It is rare to come across any enterprise these days, which does not utilize social media to boost their business. Facebook, in particular, is a platform that can be used to access a wide range of people and potential customers. It is the most active social media platform in Australia and certainly the one on which businesses should focus. Continue reading for our advice on how to help your business to fly by using Facebook to your advantage.

Facebook Page

Having a Facebook page for your business is a crucial element of having an online presence. However, simply having a page will not suffice. Be sure to use your logo as the page’s main picture and something incorporating it as the header image. The page’s address should also be easily accessible. Incorporating a series of numbers or extra letters in addition to the business name complicates matters.

It is vital to use it on a regular basis to communicate with your customers, both existing and potential. Post a variety of things including photographs, videos, and links to blog posts on your website. Sharing other people’s offerings is also important. It may seem odd to want to give other businesses a helping hand, but you will find that other enterprises may reciprocate and support you in return.

Whatever it is that you post, be sure to respond to comments that people make. Not engaging with your clientele does not reflect well on your business. It shows an unwillingness to answer questions, show concern for customers, and a lack of respect.

Facebook Ads

Advertising through Facebook allows you to directly appeal to specific groups of people. You can target genders, ages, locations and several other things. Although you have to pay for these ads, it can be an efficient way to reach customers. It can be a little tricky to navigate and decide options, but enlisting the support of the professionals like a Perth SEO agency. Paying someone to support you with this aspect of marketing can support you to increase your sales and get your strategies sorted out.

Facebook Groups

It is now possible to join Facebook groups as your page. This is great news because it allows you to share posts directly from your page into relevant groups, such as local buy and sell groups or noticeboards. Furthermore, if you have a plumbing company, you can respond to people’s requests for support through your page’s profile, rather than your personal one.

This certainly adds a large amount of professionalism and also credibility to your comments. You may also wish to consider setting up a group linked to your business. If you offer customer support as part of your services, this could be a useful way of people getting in touch with you.

If you answer a certain query, future customers can do a simple search and find the solution. It also supports you in building a strong community, and you will have a much better chance of them returning again in the future.