It has been a challenge for Android users to play slots on their phones. They could only place real money bets when they played from their browser. Several policies did not allow developers to put their gambling game for download on the play store. As a result, many casinos had to limit users to play through their mobile web browsers or allow them to download APK files directly from their website.
Players decided not to have the apps after considering the risks attached to the process. Google has announced changes in the Play Store policies starting in March 2021. The guidelines will see massive changes in how Android users have access to gambling and betting games.
Google Play Allows real-money gambling apps in 15 more countries.
As of January 2021, Google announced changes in its policies. Android users in many countries will have more access to gambling and betting apps.
Before now, punters could only play real money games from application stores in just 4 countries: Brazil, Ireland, France, and the UK. They have restrictions regarding the game types they can play. They only gamble with casino games, sports bets, daily fantasy sports, and lotteries. Restrictions on betting with real money for players even in the 4 previously exempted countries.
Punters had access to their gambling apps though Play Store didn’t have them. Punters took to 3 party websites to download their APK files directly. The third-party websites are casino websites, the sites are random places where games are loaded on the internet.
The download method has its risks with random websites. Punters could download malicious applications malware to find their favorite games. They pay to redeem devices or have applications compromising safety installed on phones. To avoid risks Google changed its policies in many countries. The policy change allows developers to produce more sustainable businesses keeping Android users safe. Starting on the 1st of March, it’s expected to take effect.
Google Play Store Policy Overview
From the 1st of March, 2021, developers make their gambling and betting apps in more countries. New changes in Google Play Store policy, Android Users in the following countries would be able to download gambling and betting applications directly from the Play Store in their countries. The 15 additional countries:
- New Zealand
- The United States
Follow this Google link to specific types of gambling products in each country. Gambling sensitivity, developers apply with Google Play first before Play Store apps. Google will vet the apps to ensure they meet safety requirements before play stores appear. Requirements the applications should include:
- The application complies with local laws in whichever country. The application meets industry standards.
- Developers hold a valid license in the jurisdiction to distribute their applications. The developer will present his license at registration time.
- They’d be rated “Adult Only.” To prevent minors by law in the country of distribution from accessing.
- Punters in areas the 19 countries have access to these applications.
- Free to download and will not use Google Play’s in-app billing system.
Developers that corner the certification process apps removed from the store. Violating any rules above will lead to similar sanctions. For the United States’ gambling situation, where state governments do not permit all games across all states.
DraftKings, a leading operator in the US is elated by the news. The spokesperson confirmed plans bringing their Sportsbook and casino application to the US by March when the policy takes effect.
Nasdaq forecasts DraftKings’ shares to reach $100 due to looser gambling laws
The following are gambling activities and the areas where they are permitted in the US:
- Online casino games are not legal in New Jersey and Pennsylvania. The state governments of Delaware allow it and also Nevada but just poker alone.
- Sports Betting: Most state governments in the US allow sports betting. The government only permits government operators. State governments under this category include Colorado, District of Columbia, Illinois, Indiana, Iowa, Montana, Nevada, New Hampshire, New Jersey, Oregon. States like Pennsylvania, Rhode Island, Tennessee, and West Virginia do not allow sports betting.
- Lotteries: State-run operators or affiliate contract operators can run lotteries in New Hampshire, Kentucky, New York, Illinois, Maine, North Carolina, Michigan, Pennsylvania, Georgia, Rhode Island, and Virginia.
- Daily fantasy sports might become regulated, gambling games in the US. Decision left to each state government. Apps with daily fantasy sports in the US will have to follow the requirements already stated by Google.
Casino applications are the most downloaded category in the US. When Google Play Market will enter the US segment.
The Casino genre was the fastest riser for downloads (+39% in H1 2020)
Why Google Play news is huge
This Google policy change is timely. Apple has allowed iOS users to download gambling apps for a long time before, keeps applying strict rules to casino app developers. Many Google Play have in-game gambling techniques. Apps like Loot boxes allow players to bet on Wall street. This new policy looks mainly into real money gambling apps. Such policies impact the number of total apps released on both platforms, as Google Play is more loyal to game app developers.
Number of apps available in leading app stores as of 3rd quarter 2020. Statista 2021
During December 2020, 107.2 thousand mobile apps were released at Google Play Store. Experts expect growth of the Classic Games (casino) segment with new policies in 2021.
The new development is coming when the online gambling industry is witnessing massive growth. A large majority prefer to game from their phones. According to an AdColony survey in Australia 57% players play daily on phones. Enter a mobile website like https://aristocrat-slots.com/ and start playing free online pokies with no download no registration. This website is focused on free pokies slots from Aristocrat provider, the most trusted company in Australia and worldwide. Find affiliates combine different safe providers like NetEnt, IGT, and Microgaming. The vastest slot provider collections were found on casino.org (350+ providers) and lcb.org (350+ providers). For reputable casinos, regulations as Google gives is what applies to their policies.
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Google cannot control and block all illegal casinos on the web, therefore rely on trusted casino resources or download casino apps. For players who’ve been using casino apps before, Google Policy news only brings convenience to them. They have access to regular updates from the play store when they need them.
How Mobile Apps Market Will React
The new policy will create a more comfortable and safer means to download applications on the Play Store than before. The present 51.2% increase from last year also pushed up, probably doubling the existing figures.
Mobile app games are the most downloaded application category in the last quarter of 2020. According to Sensor Tower, the games category on Play Store saw a 51.2% year on year increase in downloads in the second quarter of the year. Puzzle games and arcade games were the most popular, 58.86 and 56.5%, respectively.
After new policies are implemented, expect a rise in more gambling apps. This is considering Ludo King, an app with many gambling components was the 5th most downloaded app in 2020. The app raked more than 160 million downloads.
Ludo King accumulated 26.8 million downloads in April, up 45.5 percent from March and 142 percent from February
In March 2021, Android users download their betting and gambling apps directly from the Play Store. The new policy only extends the countries allowed from 4 to 19, experts believe the recent policy changes will create a sharp increase in casino number apps. The expansion will lead to an increased usage of gambling apps in areas where the Play Store will allow it.
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