The competition for businesses in the digital world is only getting tougher and tougher each day. With around over a staggering one billion websites everywhere, it will be difficult for you to capture your market with just a website alone. Have you ever looked into launching an app or a Google Chrome extension for your business?
With apps or Chrome extensions for your business, you can reach out to more customers and clients. But you can’t just do it alone. There are platforms like Hire App Developer – Talently that will provide you with access to a skilled pool of developers. Or, when you want to hire Chrome extension developer talent. Which is better, though? Apps or Chrome extensions? Find out here.
Benefits Of Apps For Your Business
Short for applications, apps are software programs designed to perform specific tasks on a mobile device. For instance, an app allows you to shop for clothes virtually and have them delivered to your doorstep.
Apps are existing in a wide and extensive range of forms – native apps, web apps, and hybrid apps – and can be used for various purposes, including business. Before you hire app developer talents, find out about the benefits of the platforms they create:
1. Better Customer Loyalty
Apps are convenient one- or two-way communication between businesses and customers. With more efficient communication, there is more engagement, which will help your business track customer behaviors over time and adjust its undertakings based on those behaviors. Thus, you can improve customer satisfaction without spending too much.
2. Stronger Brand
With a mobile app, your business can build a more formidable brand. However, powerful design and the right communication strategies must be prioritized, as your app will serve as your on-brand ambassador. It will also offer the proper services to customers at the proper timing, helping your business deliver its brand promise consistently. Apart from strengthening the brand from the customer side, mobile apps will also help you learn more about your users.
3. Omnichannel Approach
Apps provide businesses with an omnichannel approach, such as when customers shop online. For seamless shopping across devices, whether laptop or mobile. With this approach, customers can make purchases from just about any location. A mobile app can improve the omnichannel experiences for both businesses and customers, as the latter can shop wherever they go.
4. Connect Better With Customers
Apps are very accessible nowadays. Even in the comfort of smartphones, customers can find out more about your business and its features. With apps, customers can keep your business at the top of their minds. Accessing your business is faster via mobile apps than when customers need to wait until the computer boots. Apps are also better than social media platforms in ways such as when sending notifications to customers.
5. Bigger Value To Customers
There’s no day when businesses won’t vie for the customers’ attention. So, it is important that value is delivered well to customers at every turn. Developing mobile apps will help deliver value to shoppers, for instance, in the form of fast and more efficient shopping experiences.
How about Google Chrome extensions?
Benefits Of Chrome Extensions
Google Chrome extensions, meanwhile, are for web browsers. They are small software programs – with some also having their app versions – that add more functionality and customization to the web browser experience on Google.
For instance, while Grammarly has a dedicated web platform where you can scan your content for grammatical errors and more, the Grammarly extension is present so you can scan the content right on your Google Docs, for one, without having to move from one tab to the next.
In other words, Chrome extensions are used to enhance browsing, automate tasks, and improve the overall user experience.
1. Reach A Wider Audience
Can you even believe this? Yes, having a Chrome extension for your business will enable you to reach out to a much wider audience. There might only be fewer Chrome extensions around than apps, but it has been said that Chrome extensions have 3.2 billion users.
Thus, there isn’t only less competition, but you will reach out to more people, too.
2. Increased Productivity
Chrome extensions also have the power to automate routine tasks, thereby saving your staff valuable time. When writing content, for instance, the Chrome extension version of word count platforms like Word Counter makes it easier for you to determine the number of words just by highlighting your piece or a part of it, instead of pulling it over and pasting it into the box provided on Word Counter.
3. Enhanced Collaboration
Several extensions like Slack, Google Workspace, and Notion allow team members to collaborate smoothly. They enable quick sharing, real-time edits, and a centralized information storage, making remote work more seamless and efficient. Who wouldn’t love that?
4. Smarter Marketing And Research
When they have Chrome extensions for their offers, businesses can make data-driven decisions faster without switching between tools, leading to more effective digital strategies.
5. Stronger Online Security
Google Chrome extensions are said to be more secure than apps. These extensions can protect sensitive data by managing them securely, such as when encryption is enabled. Thus, your business can keep data breaches at bay, helping you safeguard your online presence better.
Go For What Suits Your Business The Best
So, which should you go for? Building apps for your business or making its presence via a Chrome extension. While the features of both allow them to overpower each other, there is nothing wrong with having the two for your business.
There are lots of businesses nowadays that have both their app and extension versions, such as Asana, Volerro, and Salesforce. However, building apps and extensions for your business is easier said than done. Most of the time, you cannot create them all on your own.
For you to launch professional-looking and efficient applications and Chrome extensions for your businesses, consider partnering with app and Google extension developers. Finding them expensive, you can head over to freelancing platforms online to find talent for program development.
