Bio: Andrei Andrianov is an author focusing on analyzing the best tricks for improving one’s b2b marketing campaigns. His articles are devoted to explaining what b2b strategies are the most effective and why it’s important to use them.
H2: B2B opt-ins: get more from your spam checker email
Any marketer may be unpleasantly surprised to reveal lots of b2b related issues. The latter can be caused by lots of factors: from the absence of good spam checker email software to spam itself. Testing for issues surely can reveal almost all of them, but to analyze every possible problem it would take an incredibly long guide. What does the present article try to explain? It’s b2b opt-ins and ways of opt-in developing that are effective enough to let spam testing make you happy.
At first glance, it can seem that opt-ins don’t play first violin in the b2b orchestra. Many businessmen think that they just have to remind people of their product’s existence as often as possible. However, no one likes to be bothered by something he may not need. So, the trick is to make your opt-ins as non-intrusive as possible.
What b2b opt-in aspects are going to be under analysis here? In short, there are 3 key steps to be taken so that a company’s opt-ins could be successfully grown:
1) learning how to perform tracking one’s data and sales leads;
2) making an offer impossible to refuse;
3) giving customers time to think everything over and choose.
Without further delay let’s take a closer look at them.
H2: Stage 1. Keeping track of data and leads for greater spam checker email results
There’s nothing more important than email deliverability? Spam absence? Check your business again if considering so. Any company can build trust with its ESP. But as soon as marketers stop caring about what they send, another test for spam may unexpectedly reveal an email delivery rate decrease. How so? When prospects figure out you just want to force them into buying, they’ll get put on alert. That’s when messages will start getting moved into spam folders. Don’t expect things to start looking up in this case.
So, how to optimize one’s opt-ins? Stage 1 is keeping track of data and leads. It means that a salesman should figure out why prospects visit his website. For that, it’s good to make use of looking at the company’s pages through the prism of special software, for instance, Google Analytics. The latter is meant to reveal a lot to users: products with the highest traffic, ways through which customers come to your website etc. Another tool used for tracking the actions of a website’s visitors is a website heat map. For example, Hotjar is preferred by many for seeing how leads interact with their pages. Add these tools to your spam checker email and be amazed at how you didn’t know about them earlier.
H2: Stage 2. Making an irresistible offer: trick out your spam checker email
As it’s definitely obvious, to improve opt-ins is vital for email deliverability improvement as well. But opt-in optimizing doesn’t come down to not losing sight of prospects’ activities only. The 2nd step on the way to making friends with clients is getting irresistible when making an offer.
Learning how to hook up clients by making them an offer they can’t refuse is unavoidable. But nobody says this art can be mastered at once. Anyone may need a piece of advice in such tricky matters. However, luckily for you, in Folderly we’re experts in this area. As a product of b2b lead generation company – Belkins, Folderly knows how to grow b2b opt-ins in the best way possible and not let any single lead slip out of the sales funnel.
While you run another test to check the email delivery rate, figure out what you can offer to your clients. Cliches aren’t promised to work in 2021, sorry. Better think about what discounts and free offers you’ve got for customers. Another important thing is to let them understand that this very offer isn’t forever. For instance, provide really great discounts for quite a short period of time.
H2: Stage 3. Letting clients choose and your spam checker email app be proud of you
Stage 3 of opt-in optimization for the sake of more profitable b2b cold campaigns isn’t emailing like hell in order to find out whether a customer’s decided something or not. After having persuaded the prospects to fill in an opt-in form, you have to let them feel control over the situation. It means a marketer has to patiently wait for his b2b prospects and sales leads to choose the most convenient opt-in format. Some customers may want to receive polls, others prefer newsletters etc. Besides, let a person decide how often he would like to get promotional information from you.
Filling an opt-in form most often looks like ticking some boxes in order to make a choice. That’s the way for a marketer to gather data to be used for breaking inbound marketing lists into segments later. Such segmentation allows for quick navigation between the groups of customers and easy deciding how to treat each of them. As a result, the marketer will be able to form separate schedules according to which emails will be sent and future campaigns crafted. There’s no other way but to be selfish from time to time and let your own goals prevail over those of prospects and the existing clients.
H2: Not only spam checker email: summing up the effective ways of optimizing b2b opt-ins
In b2b campaigns a sale lead and a marketer always try to make it their while. On your side as a marketer, you want clients to accept your goals. Your client, however, wishes to be respected and see himself cherished by you. So, how can both sides get what they want? Let’s sum up your actions as a salesman in the conditions of opt-in optimization.
-It’s all about giving, not taking. Every marketer has to demonstrate that his clients’ good is all he cares about. In the result you’ll get a sales lead’s contacts while he or she will know where to look for a trustworthy source of desired products.
-User experience is to be prioritized. It’s never recommended that you push prospects into deciding. Be patient enough to wait for the leads to get all the information necessary for them to finally make a decision. Still it’s possible to subtly encourage potential customers. The thing is to make all the conditions that would let them feel comfortable and in control over the situation. For instance, removing all the uninteresting elements from the website of yours and highlighting the most vital things.
-Customers should be given control. It may be surprising but a salesman has to ask customers what’s better for them. Give them an opportunity of choosing
the content type they’d like to see from you and regulating the frequency of getting it.
-Content has to be developed. No matter what type of content distribution is used, it needs to serve as a contribution to a marketer’s talking prospects into exchanging contacts with you. The more creative a salesman is in content making and distribution, the more he stands out among the immense crowd of other b2b businessmen.
