In the simplest possible terms, your brand is your face. It is how the world sees you and your company, and in most cases, it is something that has been carefully chosen, crafted, and nurtured over many years. There are no hard and fast rules about how a company should start building their brand, so we’ve compiled a few examples below from different industries to give you some ideas.
Online Casinos Have Gamified Familiar Themes
Casino sites are, by nature, built entirely on the backbone of their game libraries. Whether it’s a few hundred or a few thousand titles, the games are what make everything possible, so they draw a lot of branding attention. Series titles and common language across them are the key here, so things like the ‘Dead’ series with Book of Dead and Legacy of Dead are common.
More often, it’s the game mechanics that are the common thread between titles, as you can see in the recent Sahara Riches Cash Collect slot, part of the extensive Cash Collect series. With these games, the themes themselves may differ, but there’s a core feature shared between them all. In this case, it’s the Sahara Desert, in others it’s Atlantis or Egypt, but players can immediately spot something familiar.
Social Media Has Inspired New Vocabulary
Social media is a famous example of big brands being household names, but where smaller brands have a lot of difficulty breaking into the market. The biggest players like YouTube, Facebook, Instagram, and until recently, Twitter, are instantly recognizable to most people around the world, even if they don’t use the platforms themselves.
The sudden rise of X, formerly Twitter, back in the late 2000s is a great example of holistic branding, where every inch of the company was themed and named along a single pattern. More critically, they managed to grab the ‘verb’ aspect before their competitors: they had their own branded word, the Tweet, that could be used as an action word. This meant that it could be slipped into natural language, and before we knew it, it had become a wholly accepted English word.
Fintech Is Adopting Bold New Branding
As one of the newest ‘big things’ out there in the online world, the modern fintech industry seems to live and die by its brand names, with several options for every region of the world. There are some that have been established over years via reputation and partnerships like PayPal, still the biggest option globally, but there are many more – such as Venmo and Revolut – that are punching upwards.
Looking at the latter platform, Revolut recently had a brand refresh, and it seems their goal is to align their branding with trendy industries such as Web3 and cryptocurrency. The stark black-and-white designs and bold wording match these cutting-edge tech industries and aim to draw in a similar crowd, one that may be put off by the status quo of alternatives like PayPal.
There is no magic wand when it comes to branding. These are just a few examples of the biggest success stories so far, but there’s nothing to say the next one won’t take a completely different approach altogether.
