The color you choose for your website shouldn’t be taken lightly. Since humans are visual beings, colors can significantly influence the text’s experience and the readers’ mood. The meaning of colors is different, and everyone can understand them differently because they can associate each of the visitors to your website with something else.
Color is a powerful communication tool, and it can be used to influence mood or signal action. In 1666, English scientist Isaac Newton discovered that each color is made up of a single wavelength and cannot be separated into other colors. Now you should probably ask: How do people respond to different colors? The vital thing in this color psychology is to understand how colors can affect our brains, web design agency Chicago says. Surely you want your website to impact your users positively, so here are a few meanings of each of the colors:
- Black – Mostly, this color symbolizes negative things like death, anger, fear, and sadness.
- White – It depends on culture, but white represents angels, weddings, cleanliness, or in some cultures, this is the color of grief.
- Red – It can represent danger, blood, fire, love, or stop signs.
- Yellow – This is the first association with the sun and some joy.
- Blue – This color is calm and peaceful, and when you say it, your first association is probably the sky or water.
- Green – Green is exciting, and it’s like nature.
- Pink – This is the color of love.
- Orange – This color can associate you with success, and it has the same name as one fruit. What do you think about which one is older, orange, like color or fruit?
- Purple – This color has long been the royal color and something luxurious.
How to choose a great color scheme for your website?
1. Use warm and cool colors
The warm colors are red, pink, yellow, and orange and they can represent fire and some kind of energy and passion. On the other side, cool colors are green, blue, and purple, and they represent ice and cold. Using these two types of colors, you can make striking contrasts.
2. Choose your dominant color
This step is very important in the design of your website and the production. You can see a simple example every day. If you see a product on social networks or in a store, you will probably remember it by its packaging and color. The same goes for the site. If you want it to be noticeable, use a unique design. What is good for the background is some basic and neutral colors, such as white or brown. You can also use your dominant color in specific places where you want your website visitors to pay attention to.
3.Mixing color combinations
This step may require a little talent and sense to combine colors, but some basic rule is to mix:
- Complementary colors – This is composed of one warm and one cool color (red and green, yellow and violet, blue and orange).
- Split complementary colors – They are made up of a base color and two colors adjacent to the complementing base.
- Cool and Fresh tones
- Natural and Earthy
- Saturation is the intensity of colors. If you set it too high, your colors will look more natural.
Pay attention to the brightness because the contrast is defined as the separation between brightness and darkness. It can increase saturation. Saturation effects will be less noticeable in images that don’t show bright colors.
Try to put white letters on a black or blue background or black text on a yellow background. Avoid combinations like blue on grey, grey on white, red on yellow, grey on purple, green on orange, or red on green, because it’s not that much readable. Try to follow a 4.5:1 minimal contrast ratio. Some of the exceptions are large letters and logotypes.
Here are just a few simple rules:
- The large text should have a contrast ratio at least 3:1
- Medium bold text should have at least 14pt font, but it has to be bold
4. The 60-30-10 rule
This 60 percent + 30 percent + 10 percent proportion is meant to balance the colors used in any space. The 60 percent serves as a backdrop, 30 percent is a secondary color, and it should support the main color, and 10 percent is your accent color is decorating color for small details. Also, this rule can be used for interior decorating. You can use the main color for your walls, secondary color for your furniture and the third one for some details.
5. Look for different websites with color palettes
- Mea Cuppa – This site has neutral color palettes with browns and greys.
- Lake Nona – On this website, you can see a beautiful blue color.
- Lemon Stand – This company can show you an incredible color palette with a combination of bluer, yellow, and grey.
- Wonder Bread – This website has a good color contrast.
When creating a website, you need to make sure that the colors you use are not strictly only men’s or women’s favorite colors. You can find different websites that have researched this topic and found average values common for both genders.
7. Consider age group
They say the tastes are different. Also, it depends on age, and as we’ve already said- gender. The unwritten rule is that as people get older, tastes change and they start to like different things. As an employer, you need to make the site suitable for all ages. If you do a little research, you’ll notice that one of the most favorite colors of people of all ages is blue.
Once you have learned these steps, feel free to start exploring and applying the various colors on your website yourself. Choosing the right color scheme should never be based on your favorite color. Remember that a good website design is one that always puts its audience first. Try to use color psychology, trust your instinct, and express your creativity.