There are 9 different digital marketing methods – all of which are incredibly valuable – however, there are 2 in particular that go together like a horse and carriage: SEO and email marketing.

In this article, we’re going to talk about how you can combine the two for total online domination in your niche.

What is SEO?

SEO (or search engine optimization) broadly refers to the process of optimising your website’s technical configuration and performance, link popularity, and content quality and relevance in order to gain greater visibility online in a SERP (search engine results page).

In other words, SEO is all about making your website as likely as possible to show up when your ideal customers are actively searching for the products or services that you offer using a variety of keyword search terms. 

What is Email Marketing?

Email marketing sounds like a dated method from a bygone era, but it’s as valid and valuable today as it ever was – if not more so.

Broadly speaking, it refers to the process of leveraging your email list to entice your prospects into heading over to your website and purchasing your products / signing up for your services.

Why does SEO and email marketing go so well together?

Put it this way:

  • Without SEO, it will be very difficult to attract relevant prospects to sign up for your email list.
  • Without email marketing, you’ll be missing out on the opportunity to further nurture and engage with all those who visit your website but don’t end up instantly making a purchasing decision.

No matter which way you look at it, both digital marketing methods serve one another.

Now, here’s how to get the most out of the two combined:

  • Strategize and implement a solid long-term SEO strategy designed to attract your ideal target demographic.

By optimising your website accordingly, conducting extensive market, competitor, and audience research, and creating high-value content designed to resonate with your perfect customer, you will invariably start drawing more traffic to your website. But here’s the thing: that traffic will be ‘warm’ prospects who are actively searching for the very solutions that you provide.

When done well, you should have a fairly high conversion rate. However, for those who don’t make an instant purchasing decision…there’s another way to secure their loyalty:

  • Create a high-value lead magnet in the form of an eBook and give all of that information away for FREE on your homepage…with a catch.

In order for your prospects to claim this awesome, FREE, high-value eBook, they’re going to need to fill out the lead magnet form, provide their email address, and ultimately sign up to your email list.

How to create the best email marketing lead magnet?

Let’s give you an example of what a high-value eBook lead magnet can look like:

Imagine a digital marketing agency that is looking to sign up more clients for their local SEO in Brisbane. By offering a beautifully designed eBook that is absolutely packed full of awesome tips on how to master local SEO and effectively ‘do it yourself’, they will invariably attract lots of small business owners in their area to sign up.

Now, you might think: “Why would you give away all your secrets? Aren’t they just going to go and do it all by themselves?”

You’d think so…but the truth is, not only are you demonstrating just how knowledgeable (and thus authoritative) you are, but you are also highlighting the vast amount of work required to experience sustainable success in local SEO. Anyone who reads that eBook will soon realise that they have neither the time nor desire to handle their own local SEO – and who better to take care of it for them than the wonderfully helpful SEO agency in Brisbane who very kindly gave all of the information away for free?

It’s classic consumer psychology. Show them how difficult it is, while also demonstrating that you are the perfect person to do it – and then let them make that decision by themselves.

Nurture them with your weekly newsletter

So, if some of the highly targeted organic traffic visiting your website (thanks to your SEO efforts) doesn’t instantly convert…and then they sign up to get their hands on a FREE eBook and still don’t decide to buy…you have a third option: market to them on a weekly basis via your newsletter.

This way, you can continue to nurture these hot leads by offering yet even more high value content; news, updates, product reviews, testimonials, special promotions, and VIP discounts. Eventually, some of those subscribers may just decide to go for it!


And that about sums it up: email marketing combined with quality SEO can yield incredible results. The key? Consistently creating high-value content that resonates with your audience and speaks to all of their fears and objections.

Let them come to you, establish a level of trust, and then they’ll have no trouble at all making the right decision.

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