Google Analytics is one of the best BI tools in the market. Most websites also like it because it is free and it is packed with some excellent visualization and business intelligence features. Besides that, it is also linked to other business intelligence and visualization tools such as Tableau and Microsoft BI. Nowadays, most website admins rely on Google Analytics to make informed decisions on the performance of their websites.

Getting Started with Google Analytics

Using or getting started with Google Analytics is quite simple. All you need to do is sign up for a Google Analytics account. After that, you will receive a unique tracking code to paste into your web or mobile apps. After a couple of hours, you can access analytics data on your Google Analytics dashboard.

Make sure you read the terms and conditions when signing up for the service. Google will request you to allow access to your analytics data. However, even if you opt-out of sharing your data, other apps linked to Analytics can still access it.

Google Analytics 4 Training

As mentioned before, Google Analytics is a BI tool from Google for monitoring and tracking web traffic and user behavior. It is one of the best freemium web analytics tools on the market. Besides that, Google also offers other subscription-based analytics services called Google Analytics 360 and Google Analytics for mobile users.

Google Analytics for mobile users is designed for traffic user behavior on iOS and Android apps. Google Analytics can also be linked to Google Ads to provide extra features for website management.

Learning more about Google Analytics can help you unlock its potential and help you improve your site or app’s performance. There are plenty of online training institutes that offer Google Analytics training courses at a fee. You can also have the course customized depending on your skill level or for group training.

You can have the courses delivered online or done physically at your business’s offices. The courses are delivered by certified instructors that will ensure that you understand everything to do with Google Analytics.

Google Analytics 4 Training Courses and Approach

If you’re interested in learning about Google Analytics, you can approach different entities that offer training courses. The training institution will customize the training routine to fit your needs or that of the company. Most training institutions will offer different training approaches, which we will look at further in this article.

The first training approach is in-person training where the training is handled by a certified Google Analytics pro. Ideally, the in-person training will cover everything from using Google Analytics and data interpretation to visualization and setting up customized analytics reports.

Further on during the training, the trainer will conduct audits on your website’s performance. They will offer recommendations on what you need to work on to improve things like clickthrough rates and web traffic. Besides that, the training sessions are not limited, and you can book extra hours for follow-up questions if need be.

There are also Google Analytics 4 training courses with special training for those looking to make a switch to Google Analytics 4. The training session involves a brief on the benefits of GA4. You will also learn how to migrate to GA4 without losing your old data. Lastly, you will learn how to set up and get started on GA4.

Top Benefits of GA4

Learning how to use Google Analytics 4 comes with some excellent benefits. GA4 makes use of the latest advances in machine learning to tell elaborate data stories from the information collected by the analytics tool. GA4 also has some pretty solid privacy features to ensure that there is control over how data is collected and shared between different apps or services.

GA4 is also more user-friendly with a menu that allows users to collect and generate more customer-centric reports. You will come across the lifecycle section that allows you to split analytics into monetization, engagement, acquisition, and retention. There is also a section that focuses on customer demographics.

Google Analytics 4 also comes with a pretty decent feature for running marketing and ad campaigns. This way, you can focus on targeting the right audience for your campaigns and expect a good ROI (return on investment).

Another incredible tool found on the GA4 is the privacy feature that controls which type of personal user data is collected. The idea here is to help your organization and website or app comply with the existing data privacy and policy tools. The overall idea here is to reduce the overreliance on cookies and reduce users’ concern about what type of data is being collected from them.

Goal setting has also been made easier on GA4. This way, you can set and track your goals without having to add extra code or optimize the target setup. This makes it easier to track features related to the site that is hosted on third-party platforms.

There is also an analysis hub that allows you to get an overall view of your site’s performance via various visualizations and reporting tools. The reporting tools are also more real-time and feature funnel analysis, path overlaps, and segment analysis. Ideally, this makes it easy for everyone to interpret the data.

Another feature worth noting are the amazing data analysis tools that help you tell a better story using the data collected. Data collection is easy, but cleaning the data and using it to draw intelligent reports can be hard if you don’t have the right tools.

Bottom Line

Google Analytics is one of the best and most used business intelligence tools. Most website owners use it to set up and track website and app performance. Over the years, Google has been working to improve the performance and user-friendliness of Google Analytics services.

If you’re new to using analytics tools, we recommend looking for an institution that offers Google Analytics 4 training courses. The instructors will tailor the session to meet your needs depending on your experience levels. Make sure you read reviews about the instructors before signing up for the course