With the birth of the online casino industry came the possibility of endless opportunities, not only for punters but also for casino operators. Online casinos gave operators a way to reduce costs, attract more players, and boost revenue. One key factor in the revolution of the online casino industry is the advancement of technology. Thanks to technology, online casinos were able to include more offers such as live casino gaming and multiple payment systems. But how else has technology improved the betting industry? Listed below are some main ways technology has revolutionized the gambling industry:
1.Online Casino Games
Online casinos have seen steady growth over the years. As of 2019, the online gaming industry alone was worth over $55bn and is expected to worth an estimated $100bn in 2025. This steady increase is due to the improvement in technological innovations. Rather than a few 2D games as with most casinos in the past, you can now enjoy thousands of 3D slots, table games, and even a live casino section. Software developers now offer well-designed games with stunning graphics and animations. For example, players can access thousands of slot games each with its own theme, which sometimes draws inspiration from popular films, events, novels, and prominent people all over the world. This has boosted the overall online experience making online casinos up to par with the land-based options. Technological advancements have also allowed online casinos to develop better sites that ensure easy user navigation. This, in turn, allowed for the inflow of a larger audience for the online gaming industry.
2.Mobile Games
In the past, most online casinos were best enjoyed on the desktop or laptop platform. There, users can perform a wider range of actions without restrictions. As time went on, people began to focus on mobile-based offers and casinos followed suit. Online casinos were able to tweak their offers to fit the interface of mobile devices. MobileCasino then became a thing. Presently, online casinos provide a mobile platform or even better, a mobile app through which punters can access casino games on the go.
3.Live Casino
If you consider playing in a land-based casino with a live dealer as the crème de la crème of casino gaming, then you’d love what online casinos have to offer. Unlike before, online casinos are now able to include live casino areas in their offers, thanks to top software developers like NetEnt and Evolution Gaming. Their live casino game offers feature a wide array of table games such as baccarat, blackjack, roulette, craps, and poker. You will also find several variants of each game so you can always go for the ones that best suit your gaming habits.
4.Better Security
Like mobile payment apps, online casinos deal with online transactions and utilize users’ information. This makes the need for a highly-secured gaming platform very important. Improvement in technology has allowed online casinos to serve players without them having to worry about their safety and security. All legitimate online casinos make use of security systems such as SSL certificates to encrypt users’ data and protect their transactions from hackers. Also, most online casinos are registered with one governing body or the other. This could be the UK Gambling Commission, the Malta Gaming Authority, or an indigenous gaming regulator. These regulatory bodies ensure that the games offered in casinos are completely fair and that these casinos provide enough protection for players.
5.Multiple Payment Options
Modernisation has allowed online casinos to do away with basic payment options like bank transfer, wire transfer, and cheque to include other easier payment methods. PayPal, Neteller, and Skrill are some of the popular e-wallet banking options that allow players to make deposits and withdrawals instantaneously. Some casinos offer even more payment options for punters from specific countries.
Present-day casinos allow players to choose from a wide range of payment options and enjoy wide deposit and withdrawal limits. Processing times are also better than they have been. Casinos have also been able to offer bonuses to players based on their payment methods thereby encouraging players to make use of all the options they offer.
6.Better Customer Service
If you’re an avid punter, you would know how tasking it can be to get a message across to the customer care team. While a lot of casinos offer an email support option, replies are usually late on some casinos. Well, things have changed and you don’t have to rely on the FAQ section or the never-punctual email service to get solutions. Online casinos have been able to do more with their customer service options by including live chat, telephone chat, and even text message options.
The live chat feature ranks as the most popular and easiest way to reach out to a casino’s customer support. It is easier to send messages, pictures, and other relevant information through this platform. Best of all, you will enjoy instantaneous replies to your queries when using this option. The telephone chat feature is also effective though, it would be impossible to send pictures via telephone if they are requested. Still, these new options are way better than what players had some years ago.
7.Marketing Strategy
Advancements in technology allowed online casinos to include more features, develop better graphics for their games, and boost their offerings. All these make it easier for casinos to market themselves without having to spend a lot on advertising. Also, online casinos no longer have to rely on media outlets to gain exposure. Now, they can make use of online ads and popular websites to attract new players to their brand.
Conclusion
Big upgrades in technology have done so much for online casinos and are the main reason why they are slowly taking over the land-based options. Though some punters still like to experience the thrills that come with being in a brick and mortar casino, but for most people, the privacy and convenience that comes with gaming on an online casino is unmatched.
