Google Analytics is one of the most important tools available today. For SEO content, the lack of Google analytics could lead to terrible results. Since SEO depends mostly on what Google sets, a tool from Google itself is consequential. Figuring out how to deal with this tool can be a challenging task, and getting Google Analytics Services from experts could be helpful.
The need to use Google analytics
Before going into the steps required to set up Google analytics, it would be great to understand the reasons why it’s a necessary tool.
Understanding traffic quantity and quality is first on the list. Determining how much traffic goes into the website and where it came from would be helpful. It indicates the success level of the marketing campaign. Its quality is also important since volume alone can be misleading. It helps to know if the people who visited the site are among the potential customers. Google Analytics even breaks this information down according to the demographic profile. Otherwise, the sheer volume of visitors alone doesn’t mean anything.
The next benefit is regarding the conversion rate. While it helps to know how much traffic goes into the site, it’s more important to see the percentage of visitors who became customers. The figure is the conversion rate. The ultimate goal of SEO is to convince people to explore the website and become loyal customers.
Finally, Google analytics indicates the source of traffic. It tells whether the traffic came from mobile or desktop users. If the users discovered the website through backlinks from other websites, Google Analytics could also provide that information.
After receiving these details, the business can determine the next best steps. Are marketing campaigns successful? What changes should happen? What would help convert visitors into customers? Given the importance of Google analytics, it’s imperative for every business that attempts to market online to set up an account.
Setup a Google tag manager
The first step is to set up the Google tag manager. It’s a free tag management system that takes the website data and sends it to Google and Facebook analytics. It helps in easily updating and adding the tags to the code without the need to do the process manually. For instance, if the company wants to know the number of people who downloaded a file, it would be impossible without the tag manager. There will be a need to go on and manually change the links. Therefore, setting up the manager would be extremely useful.
Setup the Google analytics
Setting up the analytics account is the next step. It’s just like signing up for an account for any website. Fill out the required information and agree to the terms and conditions. The account and website name will be necessary, along with the URL. The website industry category and the preferred time zone will also be among the information collected. After completion, Google will give the tracking ID. It’s a unique code that should remain private and protected.
Setup the analytics tag with the Google tag manager
The next step is to go to the Google tag manager dashboard and click the Add a new tag button. It will redirect to the page for the creation of a new website tag. There will be two areas on the tag. It includes the configuration where the data obtained by the tag will go. The second area is triggering. It indicates the type of data that the user wants to collect. From the tag configuration button, click the universal analytics option to create the tag for Google analytics. Click the new variable from the drop-down menu. It will then head to the new window where the user can type the Google Analytics tracking ID. After going through the whole process, save the changes, and it’s ready to go.
Setup the goals
Google Analytics needs to know the key performance indicators that the business wants to know. It’s available on the admin button on the bottom left corner of the Google Analytics dashboard. There are different options available, and it depends on the user to determine which of these goals to achieve. It includes the destination, which refers to the number of people who reach the desired webpage. Another option is duration, which refers to the amount of time the user spent on the website. It also includes the event, which refers to the number of users who decided to play a video or click a link.
Grant access to the team
After setting up Google analytics, the next step is to inform the team about it. Allow them to have access to the dashboard so everyone will know the performance. The members of the team who work on the SEO campaign need to understand the information provided by Google analytics. It’s useful in crafting the next campaign or in managing changes.
It’s just the first step
Setting up Google Analytics is just the first step in the process. It’s more important to determine how to improve the website and manage the campaign based on the numbers. The good thing is that these indicators can provide a better picture of where the website is currently at. Not all marketing campaigns are successful, and Google analytics can be the best way to monitor them.
Google analytics services are necessary
While it’s easy to set up the Google analytics page, the next steps can be complicated. Therefore, there should be experts who will provide Google Analytics Services. They will help in setting up the tool, but they will also provide other services. With these experts, the company will know how to make the most of the online marketing campaign. It can be challenging considering the number of businesses that are also advertising online. Reading the results based on analytics can also be frustrating. However, when these experts provide help and recommend certain changes, it would be easier to do better. Online marketing campaign takes time, and it requires more effort from the team.