As a social media marketing firm, the growth of your firm portrays your competence, versatility, experience, and professionalism. Whether you’re providing specialized brand marketing, full-service social strategies, or taking up specific projects and campaigns, your goal is to always keep your clients satisfied with optimal results.
However, due to the ever-changing landscape of social media marketing, you can’t continue to use a set of strategies for long or for all industries. You’ll need to consistently come up with new strategies so you can adapt to the current changes. In this post, we’ll be looking at three ways your marketing firm can adapt to the current social media trends and how you can use them to help your clients reach their goals.
Utilize Short-form Videos
According to experts at Vidyard, about 60 percent of the videos posted online in 2020 were less than two minutes long. So far, this trend has continued, thereby putting the length of social media videos into perspective. Thanks to platforms like Instagram, TikTok, and Facebook encouraging short-form videos, many consumer brands now utilize them as part of their marketing strategies.
This is a good thing as short-form videos tend to be more accessible to brands, require less budget, and have lower production times than long-short videos. As a social media marketing firm, finding different ways that the brands you represent can incorporate and utilize short-form videos can help set your firm apart.
On one hand, if you plan to help your clients reach new followers, you can try experimenting with TikTok videos. On the other hand, if your goal is to re-engage existing clients on platforms like Instagram, you can try using short-form videos like Reels. Make sure you try to rework your videos to fit each platform.
For instance, if you’re trying to use the same video on TikTok and Instagram, make sure there’s no TikTok watermark on the videos you post on Instagram. Also, if your short-form videos are providing excellent results on one platform, try them on other platforms and use the results you get to determine whether or not the strategy would work for that platform.
Take Advantage of the Creator Economy
The creator ecosystem has been around for almost a decade and thanks to the pandemic, more people took on the roles of creators, solidifying the ecosystem. The term creator has now evolved beyond your typical YouTube stars to regular folks creating content out of their hobbies, everyday life, etc. As long as you utilize an entrepreneurial motivation to write, design, film, edit content, and post on social media, you can be considered a creator. Many of these creators use their content to search for and provide freelance gigs and create new streams of income.
According to eMarketer, about 72.5 percent of marketers are likely to utilize influencer marketing in 2022. To make things even better, many social networks are now adding different monetization tools, thereby driving the ecosystem upward while spiking the interest of new and potential creators. Some good examples include Facebook’s Brand Collab Manager, TikTok’s Creator Marketplace, and Instagram’s Branded Content Ads. All of these tools allow creators to make more money off of the content that they publish on their social networks, ensuring that they add more value to both their user audience and the brands they support.
As a social media marketing firm, you can use this creator economy to your advantage. Whatever niche you’re marketing for, there is a creator with a large audience waiting to connect and partner with you. Since it’s a niche they focus on, the majority of their audience would be people who are keyed into that niche. This makes that audience the ideal spot to build an excellent and authentic long-term customer relationship with the brands that you represent.
First, you’ll need to define your target audience and research the platforms they use. Then search for competent creators with a great fanbase. The creators you shortlist should be people who have an engaging audience. Once you’ve found the ideal creators, negotiate fair rates with them as many of these creators know their worth and won’t be working for free.
Provide More Social Commerce Services
Before the pandemic, many brands didn’t consider social media shopping to be a viable way to sell their products. For most brands, social commerce was an innovative and disruptive way of selling that just wasn’t suitable for their brands. However, the stay-at-home mandate imposed on the whole world during the pandemic allowed social commerce to surge, making consumers realize how easy it is to shop from the same app they get entertainment from.
According to eMarketer, the social commerce economy will continue to surge and it’s predicted to be an 80 billion dollar industry by 2025. Now, many businesses are taking advantage of the increase in social commerce, allowing shoppers to buy directly from the same app by providing checkout options via their social media pages. After all, making a potential buyer leave their social platforms and navigate to your website to complete their purchase can be considered a potential leak in the conversion funnel. Add that to the fact that many mobile users tend to abandon their carts when they’re faced with extra steps and you’ll see why the checkout options on social media platforms are a plus.
As a social media marketing firm, you’ll need to understand the in-app shopping solutions provided by social platforms like Instagram, Facebook, and Pinterest. Utilize live videos for promoting your clients’ brands and use the in-app shopping solutions to increase sales and conversions. While social media commerce may not be on the same level as e-commerce, it can be significantly beneficial to small businesses and entrepreneurs, depending on the business type and model.
Utilize tools like Product Pins on Pinterest, Facebook Shop, and Instagram Shop to consolidate your clients’ promotions and conversions. You can also add some designs to these social media shops to provide your buyers with a better customer experience. While you may not be able to set up your whole inventory, you can curate the items in your shop, allowing your buyers to easily navigate each category according to their preferences. Try to understand and set up shoppable ads and posts, allowing customers to experience your products and place an order with just a few taps.
The three tips above can help your social media marketing firm adapt to the current changes. Social media platforms have continued investing in a wide range of tools that can benefit your firm, including the creator economy, Livestream shopping, audio content, and more. All you have to do is take your time to research how these new tools can be used to help your clients and your social media marketing firm would be a step above the rest.