It’s funny how even after coming across tons of content regarding the right way to conduct SEO, many still believe a few SEO to-dos that aren’t… factual. Then again, we understand the confusion. After all, SEO constantly and continuously goes through evolutions and enhancements almost on a moment by moment basis.
Here then, are SEO myths you should avoid. Or if they’re still a part of your optimization strategy, now’s the perfect time to chuck them out the window.
- SEO Doesn’t Work
Some even go as far as to say that it isn’t real, and hence, does not provide real results. We’ll have to disagree here. Google itself will disagree. Just because SEO is something that’s relatively free in terms of bringing in traffic doesn’t mean it’s bonkers.
Every business that has taken it upon themselves to join the online race understands that their position on SERPs (Search Engine Results Pages) directly affects visibility. And, in turn, directly affects traffic.
Employing SEO strategies is the approach in allowing websites to rank higher on SERPs. It’s also the strategy in drawing traffic for more clicks that, once acted upon by consumers, will eventually be converted to sales.
Through SEO, you’ll be on your way to being positioned in higher rankings on search engines, attracting website traffic and brand exposure, and increasing leads that will impact your ROI.
- What Makes Up Content Isn’t Important
Content marketing is a category all to itself. That should already give you a clue of how crucial content writing is to your overall growth strategy online.
On the other hand, the prevailing myth about it that’s apparently proliferating quickly is that the manner in which content is written does nothing to the content’s backend processes.
In other words, people can write whatever they want to. And as long as they pay attention only to the backend algorithms, they’re good to go.
Well, it’s been proven that this isn’t so.
Keyword and key-phrase searching, linking, backlinking, and more— all of these are definitely crucial in content marketing. That said, engaging pieces are just as crucial as these. The strategies mentioned will get you the traffic and clicks you want for your website. But engaging content is what will convince potential customers to stay and really check out what your business is about.
After all, a business is always very much a personal thing. You have to connect to your consumers via what’s inside your content to get them to trust your brand. From there, you’ll move them from being a “target market” to being actual (and loyal) customers.
By the way, the same is true vice versa. Content will have to be backed up with linking. Every. Single. Time.
- Keyword Density Is The… “Key”
Some time ago, keyword density was the bomb. Everybody included as many keywords and keyphrases as they could in content and web pages. From primary, long-tail, to mid-tail and short-tail. And even if they didn’t exactly smoothly fit inside sentences.
Not anymore. New researches have arisen that keyword stuffing is considered damnable by search engines. It won’t help you at all. Either keyword stuffed-content will be marked as spam, or that your readers themselves will be turned off by articles that appear to exist merely as a way to insert keywords, for business purposes.